Content Writer

Senior Content Strategist (SEO Team) Location: Pithampur, Indore Department: Marketing – SEO & Organic Growth Reporting To: Head of SEO / Marketing Director Type: Full-Time (On-Site) Seniority: Senior / Lead Role Overview We are looking for a Senior Content Strategist to lead the content pillar of our high-priority SEO initiative—Target 40–40K, aimed at reaching DR 40 and 40,000 organic visitors per month within 12 months and then grow higher thereafter. This role requires a data-driven strategist with deep expertise in SEO content, the ability to produce and manage high-quality output at scale, and strong collaboration with SEO, design, and product teams. You will build Alankaram’s authority in premium, luxury, solid-wood furniture across India and globally. Key Responsibilities 1. Content Strategy & Planning - Build and own the entire content roadmap aligned with SEO goals (40–40K plan). - Conduct in-depth SEO keyword research, topic cluster creation, and competitor analysis. - Define content clusters around: - Solid wood / teakwood furniture - Luxury / designer furniture - Customisation - Furniture for architects, HNIs, real estate, hospitality, offices 2. Content Production & Quality Management - Guide and manage internal writers + external agencies. - Produce or supervise blogs, buying guides, comparison articles, cluster hubs, pillar pages, and city landing pages. - Ensure all content is: - Optimised for keywords - High E-E-A-T (expertise, authority, trust) - Factually accurate - Strongly differentiating Alankaram 3. On-Page SEO Excellence - Implement best practices: - Internal linking architecture - Schema markup planning - Canonical optimisation - Header structure - Image SEO - Page-level SEO scoring - Work with the SEO Manager for technical issue resolutions. 4. Authority Building & Link Acquisition Support - Work closely with the Off-Page Manager to plan: - Linkable assets - PR-driven articles - Guest posts - Furniture trend reports - Research-based content pieces - Ensure every major content piece contributes to improving Domain Rating. 5. Tracking, Reporting & Optimization - Measure performance on: - Keyword rankings - Topic cluster growth - Organic traffic by page type - Conversion from SEO - Velocity of content production - Present weekly & monthly performance reports for Project 40–40K. 6. Cross-Team Collaboration - Collaborate with: - SEO Manager - Graphic team - Website development - PR team - Product & showroom teams - Gather insights for product education content and trend-based articles. Requirements Must-Have Skills - 5–10 years of experience in SEO content strategy (e-commerce preferred) - Deep knowledge of: - Keyword clustering - Topical authority - E-E-A-T best practices - On-page SEO - Hub-and-spoke content architecture - Experience scaling content for high DR growth and high organic traffic outcomes. - Excellent writing, editing, and research skills. Good to Have - Experience with luxury/lifestyle/home/interiors/furniture industry - Understanding of website UX & CRO - Experience managing writers and freelancers - Ability to work in Pithampur on-site with a focused team What This Role Offers - Opportunity to lead one of India’s most ambitious SEO transformations in the furniture industry - Full ownership of content strategy for a national luxury brand - Fast-growth opportunity with leadership track - Working directly with marketing leadership KPIs for First 12 Months Your performance will be measured on: - Content Velocity: 40–60 high-quality pieces/month - Keyword Rankings: 200+ keywords ranking in top 10 - Topical Authority: 10+ topic clusters built - Traffic Growth: Achieving 40,000 organic visitors/month - DR Improvement: Reaching DR 40 through authority-building content - Conversion Impact: SEO contributing 25–35% to qualified leads