Content Writer

Senior Content Strategist (SEO Team)Location: Pithampur, IndoreDepartment: Marketing – SEO & Organic GrowthReporting To: Head of SEO / Marketing DirectorType: Full-Time (On-Site)Seniority: Senior / LeadRole OverviewWe are looking for a Senior Content Strategist to lead the content pillar of our high-priority SEO initiative—Target 40–40K, aimed at reaching DR 40 and 40,000 organic visitors per month within 12 months and then grow higher thereafter.This role requires a data-driven strategist with deep expertise in SEO content, the ability to produce and manage high-quality output at scale, and strong collaboration with SEO, design, and product teams.You will build Alankaram’s authority in premium, luxury, solid-wood furniture across India and globally.Key Responsibilities1. Content Strategy & PlanningBuild and own the entire content roadmap aligned with SEO goals (40–40K plan).Conduct in-depth SEO keyword research, topic cluster creation, and competitor analysis.Define content clusters around:Solid wood / teakwood furnitureLuxury / designer furnitureCustomisationFurniture for architects, HNIs, real estate, hospitality, offices2. Content Production & Quality ManagementGuide and manage internal writers + external agencies.Produce or supervise blogs, buying guides, comparison articles, cluster hubs, pillar pages, and city landing pages.Ensure all content is:Optimised for keywordsHigh E-E-A-T (expertise, authority, trust)Factually accurateStrongly differentiating Alankaram3. On-Page SEO ExcellenceImplement best practices:Internal linking architectureSchema markup planningCanonical optimisationHeader structureImage SEOPage-level SEO scoringWork with the SEO Manager for technical issue resolutions.4. Authority Building & Link Acquisition SupportWork closely with the Off-Page Manager to plan:Linkable assetsPR-driven articlesGuest postsFurniture trend reportsResearch-based content piecesEnsure every major content piece contributes to improving Domain Rating.5. Tracking, Reporting & OptimizationMeasure performance on:Keyword rankingsTopic cluster growthOrganic traffic by page typeConversion from SEOVelocity of content productionPresent weekly & monthly performance reports for Project 40–40K.6. Cross-Team CollaborationCollaborate with:SEO ManagerGraphic teamWebsite developmentPR teamProduct & showroom teamsGather insights for product education content and trend-based articles.RequirementsMust-Have Skills5–10 years of experience in SEO content strategy (e-commerce preferred)Deep knowledge of:Keyword clusteringTopical authorityE-E-A-T best practicesOn-page SEOHub-and-spoke content architectureExperience scaling content for high DR growth and high organic traffic outcomes.Excellent writing, editing, and research skills.Good to HaveExperience with luxury/lifestyle/home/interiors/furniture industryUnderstanding of website UX & CROExperience managing writers and freelancersAbility to work in Pithampur on-site with a focused teamWhat This Role OffersOpportunity to lead one of India’s most ambitious SEO transformations in the furniture industryFull ownership of content strategy for a national luxury brandFast-growth opportunity with leadership trackWorking directly with marketing leadershipKPIs for First 12 MonthsYour performance will be measured on:Content Velocity: 40–60 high-quality pieces/monthKeyword Rankings: 200+ keywords ranking in top 10Topical Authority: 10+ topic clusters builtTraffic Growth: Achieving 40,000 organic visitors/monthDR Improvement: Reaching DR 40 through authority-building contentConversion Impact: SEO contributing 25–35% to qualified leads