Head of Marketing

Job Description Head of Growth Marketing (Leadership Role) Location: Delhi NCR / Mumbai Type: Full-time, Leadership Company:Bullet India's fastest-growing microdrama entertainment app backed by Zee Entertainment About Bullet Bullet is redefining entertainment with 90-second microdramas, cliffhanger-driven storytelling, and an ultra-fast binge experience built for India's mobile-first audience. Backed by Zee Entertainment, we operate like a sharp, lean startup with the vision to build India's next breakthrough content-tech platform. We're now hiring a Head of Growth Marketing to scale Bullet to millions of users, build growth loops, own performance + retention metrics end-to-end, and lead a high-velocity team across acquisition, CRM, analytics, and creative optimization. Role Overview As the Head of Growth Marketing, you will own Bullet's user growth, retention, and revenue pipelines. This is a leadership role with full-stack responsibility across performance marketing, growth analytics, content-led growth, CRM, and product-led growth. You'll lead a team, build systems from scratch, align with founders closely, and play a pivotal role in taking Bullet from early traction to mass scale. Key Responsibilities1. Growth Strategy & Leadership - Build and lead Bullet's growth function across Paid, CRM, Analytics, and Creative Ops. - Develop and execute Bullet's 0110 growth roadmap with clear north star metrics. - Translate Bullet's microdrama vision into sharp growth loops and habit-forming journeys. - Own weekly and monthly growth KPIs: installs, retention, sessions, LTV, revenue. 2. Performance Marketing (Meta, Google, UAC) - Scale Meta, Google UAC, YouTube, and TikTok-like channels with efficiency. - Build campaign structures, creative testing systems, and ROAS + LTV-linked optimization. - Manage large monthly budgets with a performance-first mindset. - Use AppsFlyer/Firebase as the single source of truth and reconcile attribution deltas. 3. Retention, Lifecycle & CRM - Build retention funnels for D1/D7/D30 using CleverTap or equivalent. - Design personalized push, in-app, and email journeys based on user taste and cliffhanger patterns. - Execute reactivation and win-back strategies to improve lifetime usage and monetization. 4. Data, Analytics & Experimentation - Create a strong experimentation culture rapid A/B testing with measurable iteration. - Partner with Product to optimize onboarding, watch funnels, and monetization paths. - Drive insights on user behavior, consumption cycles, content performance, and cliffhanger efficacy. - Build dashboards with Analytics teams (Looker, BigQuery, Mixpanel/Firebase). 5. Cross-functional Ownership - Work closely with Founders, Product, Content, Revenue, and Engineering teams. - Support content launches through integrated growth + distribution campaigns. - Push the organization toward data-driven and user-focused decision-making. - Represent Growth in leadership discussions, board updates, and strategic planning. What Success Looks Like - Bullet scales to 5M MAU+ with a strong retention curve. - Cost-efficient acquisition with LTV/CAC-positive performance marketing. - Retention improves through personalized content journeys and habit loops. - Growth systems and playbooks become predictable, reliable, and scalable. - Growth team maturely handles analytics, creative ops, retention, and PLG. What We're Looking For1. Experience & Skills - 712 years of experience in growth/performance marketing for consumer apps. - At least 23 years leading teams or managing multi-function pods. - Deep expertise in Meta Ads, Google Ads (UAC), attribution tools (AppsFlyer), CRM (CleverTap), Firebase. - Strong understanding of cohorts, retention, LTV modeling, funnel optimization. - Hands-on experience scaling from early-stage growth to multiple million MAUs. 2. Leadership & Startup Fit - Has built or scaled growth teams in fast-paced environments. - Founder-style ownership comfortable with ambiguity, resource constraints, and speed. - Strategic thinker with the ability to move from vision execution measurement. - Comfortable operating in a content-tech environment with rapid content cycles. 3. Cultural Alignment - Bias for action, clarity, and accountability. - Low ego, high collaboration mindset. - Passion for new-age entertainment formats, micro-content, and user behavior patterns. - Strong communicator with a data-first approach. Why Join Bullet - Shape India's next big entertainment revolution with microdramas. - Work directly with founders and the Zee ecosystem while retaining startup agility. - Build from scratch: systems, teams, funnels, experiments, and growth playbooks. - Opportunity to create a mass-scale cultural product loved by millions. - A culture that values speed, creativity, ownership, and sharp execution.