Senior Manager

4 weeks ago


Solāpur, India TATA CAPITAL Full time

To develop a brand strategy to enhance awareness and consideration for the TCHFL brand thus creating a compelling identity that mirrors the consumer needs Responsibilities Core Responsibilities 1 Brand Awareness Communication Visibility at all touch points 2 Managing both Internal External Communication 3 Events Activation Lead Generation Campaigns 4 Support Business Programs Key Initiatives Campaigns 5 Support Cross-Functional Teams in driving Campaigns 6 Special Projects to drive key business goals Major Deliverables 1 Contest R R and Product Communication to drive business 2 Driving strategic communication for campaigns contest DSA s channel partners customers i e festive key programs product related etc 3 Supporting cross functional team to drive special projects 4 Managing budgets and timely processing payments with vendors agency finance team 5 Managing Activations at Builder sites lead generation providing branding material 6 ATL BTL Campaign along with centrally marketing team 7 Manging Business Meets MICE Events Activations projects 8 Proactively Manage Marketing Material Request from all stakeholder 9 Supporting cross functional team like HR Retention Collections CF Contact Centre etc to drive special projects Asset Disposal Campaign 10 Responsible to manage content on website intranet portal and all touch points 11 Recruitment program through digital traditional channel



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