Senior Brand Manager

job detailsEducation Bachelor s in business management MBA in Marketing Work Experience Minimum 4-6 year s experience in Pharma Marketing Required pre-requisites skills experience for this position i Proficiency with MS Office in an NT Windows environment ii Knowledge of sales tools and techniques creative skills communication skills usage of external tools such as IMS iii Experience in pharmaceutical marketing and salesSkills Attributes Requirement Strategic and innovative thinking Define and prioritize the insights needed to achieve business and marketing goals The ability to formulate new ideas or to adapt or use existing ideas in a new or unexpected way to solve problems Conceptualizing Ability to visualize abstract concepts see relations between them and draw constructive conclusions Achievement oriented Drive and passion to accomplish goals and always striving to improve processes and be more efficient Teamwork Collaboration Collaborate internally to build strong external customer relationships Influencing execution Influence digital strategy within the organisation in terms of its impact on structure culture and strategic plans The ability to actively promote ideas and initiatives both internally and externally 2 Monitoring evaluation Recognize the need for change and support the implementation of change through positive behavior Roles Responsibilities Marketing Plan Promotions i Scan external and internal environment draft marketing plan for allocated products ii Design and pretest promotional tools of the brand plans with Doctors Consumers and get the buy in of field force for a comprehensive execution of marketing plan to accelerate demand and sales of allocated products iii Roll out market research studies for key projects to identify effective promotional campaigns get the new brand launch strategy communication right - to meet the requirements of the target audience gain strategic insights communication testing for new launches iv Manage the budget for advertising and promotional items Field Support i Provide timely motivational communication to the field staff gauge market feedback and follow-up on successful implementation of the promotional plans and activities ii Analyze sales forecasts and relevant financials and reporting on product sales iii Conduct field work to demonstrate the plans and gain primary customer feedbacks iv Liaise with Medical Regulatory respond to queries of field staff and medical practitioners New Product Launch i Analyze market research data identify gaps in product portfolio draft and present proposal for new product launch execute launch plan to launch new products to increase market share ii Coordinate the launch programme to external customers as well as employees iii Liaise with MTO Medical Regulatory Finance and Distribution to emerge with quality products supported with appropriate scientific evidence Training i Analyze training needs of the field team liaise with Medical Team design and support training programs to upgrade field skills of the field team in terms of disease and product knowledge and brand strategy Profit Improvement i Liaise with MTO Regulatory and Finance to explore opportunities and avenues to improve profit contribution 3 Networking i Establish contact with Regional counterparts of assigned portfolio exchange marketing information migrate best practices to improve overall market share of affiliate External i Liaise and co-ordinate with external agencies vendors etc for various promotional campaigns launch plans and various marketing activities ii Monitor market trends and competitors activities Documentation i Contribute to collating compiling of documents and submit reports and liaise with corporate team to gain share and utilize global learnings to affiliate operations show more