Chapter247 - Manager - Account Marketing (6-12 Yrs) Indore/remote (marketing/pr/advertising)
12 hours ago
We are seeking an Account Based Marketing Manager with extensive experience in the IT Software industry and a proven track record in Account Based Marketing - The ideal candidate will play a key role in driving our business growth by developing and executing strategic initiatives to acquire and retain high-value accounts Key Responsibilities - Develop and execute comprehensive ABM strategies to target and engage key accounts - Identify and pursue new business opportunities within the IT sector driving revenue growth - Build and maintain strong relationships with key clients and stakeholders - Conduct comprehensive company profiling using online databases industry reports news articles official websites and social media to gather detailed information about company values culture and announcements - Implement stakeholder mapping by identifying key stakeholders using LinkedIn Twitter and other online tools along with competitor analysis to gain insights from industry publications and online resources - Develop and implement sales strategies to achieve business objectives and targets - Craft and send personalized messages that demonstrate an understanding of specific roles and challenges utilizing a multichannel approach that includes email LinkedIn and social media for building digital rapport - Develop customized content such as case studies and whitepapers addressing specific challenges and employ interactive content like quizzes and surveys to enhance engagement - Participate in industry events and webinars to network with key stakeholders and establish a thoughtful follow-up cadence with A B testing for optimization - Collaborate with cross-functional teams including sales marketing and product development to ensure alignment and achieve business goals - Develop and implement a comprehensive measurement strategy for each targeted account focusing on key performance indicators KPIs such as response rates engagement levels conversion rates and pipeline contribution - Maintain detailed business overviews including company profiling stakeholder mapping competitor analysis and key business initiatives - Engaging multiple stakeholders within an account decision-makers influencers end-users to build consensus and strengthen relationships - Leveraging intent data and behavioral analytics to identify high-potential accounts and tailor engagement strategies accordingly Skills Qualifications- An ideal candidate would possess 6 to 8 years of experience in the IT industry including a minimum of 4 years in Account Based Marketing - Candidate with Bachelor s degree in Business Marketing IT or a related field A master s degree is a plus - In-depth knowledge of ABM strategies and techniques - Exceptional communication and negotiation capabilities - Demonstrated expertise in establishing and nurturing client relationships - Proficient in leveraging ABM tools such as Terminus Demand base 6sense or HubSpot ABM for segmentation automation and campaign tracking - Strong strategic thinking and problem-solving skills - Proficiency in utilizing CRM software and various sales tools - Ability to function both independently and collaboratively within a team Attributes- Results-oriented with a track record of achieving business goals - Highly motivated and self-driven - Strong analytical skills with attention to detail - Adaptability and willingness to learn ref updazz com
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