Search Engine Marketing

Job Description

Job Description:

- We are seeking a results-oriented Search Engine Marketing (SEM) Specialist with a strong emphasis on Search Engine Optimization (SEO) and paid ads experience. The ideal candidate will bring a minimum of 4 years of hands-on SEO expertise, including proficiency in Google Analytics, Google Search Console, and industry-leading SEO tools. This role requires a data-driven individual capable of enhancing organic search visibility and supporting paid advertising campaigns to drive overall growth.

Key Responsibilities:

Search Engine Optimization (SEO)

- Technical SEO:Lead technical optimization efforts to improve website architecture, load speed, and mobile performance, ensuring compliance with Core Web Vitals. Address issues such as crawl errors, broken links, XML sitemaps, and schema markup to enhance site health and indexability.
- On-Page SEO:Conduct keyword research aligned with business priorities and map keywords to relevant content. Optimize meta tags, headers, image tags, and on-page content to achieve optimal rankings for both branded and non-branded search terms.
- Google Analytics & Google Search Console:Utilize Google Analytics to monitor traffic trends, user behavior, and conversion paths. Use Google Search Console to identify and address indexing issues, optimize crawl frequency, and uncover search performance insights.
- SEO Tools:Regularly use tools such as SEMrush, Ahrefs, Moz, and Screaming Frog to conduct comprehensive audits, analyze backlinks, monitor competitors, and identify new opportunities for organic growth.
- Content Optimization:Work closely with content teams to develop SEO-driven content strategies targeting informational, commercial, and transactional keywords. Ensure content is optimized for relevance and search intent, with strategic internal linking and keyword placement.
- Local SEO:Implement local SEO best practices, including optimizing Google My Business and Bing Places listings, managing citations, and enhancing local presence for location-based searches.

Paid Advertising Campaigns

- Campaign Planning & Execution:Plan, execute, and optimize paid ad campaigns on Google Ads, Bing Ads, and social media to supplement organic efforts and drive additional qualified traffic.
- Ad Copy & Creative Testing:Develop and test ad copy and creatives for maximum relevance and performance, using A/B testing to identify top-performing variations.
- Keyword Bidding & Budget Management:Implement effective bidding strategies and manage budgets to maximize return on ad spend (ROAS) while balancing cost-per-click (CPC) goals.
- Platform Expansion:Experiment with platforms such as Reddit, Taboola, and Outbrain to reach new audiences and support the overall SEM strategy.

Tracking, Analytics & Reporting

- Performance Tracking:Set up and manage conversion tracking for key actions (e.g., form submissions, clicks, purchases) using Google Tag Manager, Google Analytics, and other tracking tools.
- KPI Reporting:Develop and maintain dashboards to monitor SEO and SEM performance metrics, including traffic growth, keyword rankings, CTR, CPC, conversions, and ROAS.
- Data-driven insights:Provide actionable insights from data analysis to optimize ongoing campaigns and identify areas for improvement across SEO and SEM efforts.
- Reporting:Regularly present SEO and SEM performance to stakeholders, including recommendations for growth and strategic adjustments based on analytics insights.

Cross-Functional Collaboration

- Work with content, design, and sales teams to ensure alignment between SEO and SEM initiatives and broader business objectives.
- Collaborate with analytics teams to optimize tracking setups and measure performance more accurately.
- Train and support team members on SEO and SEM best practices, fostering a culture of knowledge sharing and continuous improvement.

Required Qualifications:

- Bachelor s degree in Marketing, Business, or a related field.
- 4+ years of hands-on experience with SEO, Google Analytics, and Google Search Console, as well as experience managing paid ad campaigns.
- Proficiency with SEO tools like SEMrush, Ahrefs, Moz, and Screaming Frog, along with strong skills in Google Tag Manager and Google Ads.
- Demonstrated success in planning, executing, and optimizing SEO strategies, including technical, on-page, and local SEO.
- Analytical skills and a data-driven approach to decision-making.
- Strong communication skills, with the ability to work collaboratively in a fast-paced environment.
- Ability to manage multiple projects and adapt to shifting priorities effectively.

Preferred Qualifications:

- Certifications in SEO, Google Analytics, and/or Google Ads.
- Experience with additional ad platforms, including Reddit, Taboola, and Outbrain.
- Knowledge of CRM or marketing automation platforms.

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