Performance Marketing Executive

1 week ago

Bengaluru India Reckonsys Tech Labs Full time

Job Description About Reckonsys Tech Labs:- Reckonsys is a boutique software product development services firm specialized in creating uncommon solutions for common problems by making use of the right technologies and best practices. Reckonsys works with Startup founders to build their MVPs and with existing enterprises to help solve interesting problems. Established in 2015, over the last 10 years we have 65+ associates. Out of which 40 Products that we have built for our clients, 20 either got funded/acquired/have become profitable Website Link: https://www.reckonsys.com/ LinkedIn Link: https://www.linkedin.com/company/reckonsys/mycompany/ Clutch co: https://clutch.co/profile/reckonsys#summar What We Expect From You - Create and implement a performance marketing strategy to drive acquisition, awareness, traffic, leads and conversions. - Handle acquisition & remarketing via Google (App Marketing), Facebook, Affiliates, Partnerships, Programmatic etc. - Optimize campaign budgets to maximize ROI, ensuring cost efficiency in achieving acquisition and engagement goals. - Work with data science, product, engineering & business teams to scale the performance of marketing channels. - Continuously test and refine campaigns through A/B testing, audience segmentation, bidding strategies, and ad placements. - Explore new performance marketing channels to diversify and scale acquisition efforts. - Monitor and report campaign performance and key success metrics. - Maintain and publish dashboards/reports at a channel, cohort, or campaign level. - Manage ad creative development in collaboration with design and brand teams to ensure campaigns are engaging and high-performing. Must Haves - 3+ years experience across Performance Marketing, Google & Facebook Ad platform, Affiliates, MMP (Eg. Appsflyer), or marketing roles with a very good grasp on analytics, customer understanding & content. - Proven experience in marketing, with a track record of driving growth at scale; - Strong analytical skills and the ability to make data-driven decisions and measure impact / ROI; critical thinker with problem solving skills. - Ability to work collaboratively with multiple stakeholders Marketing, Business, Analytics, Product, Tech etc. - Ability to think creatively, solve problems, and manage multiple campaigns simultaneously. - Proven experience in managing and coordinating multi-channel marketing campaigns. - Ability to thrive in a fast-paced environment

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