Performance Marketing Intern

3 weeks ago

India Marketing Blue Ocean (M.B.O) Full time

Job Description Position: Performance Marketing Intern Department: Marketing Location: Remote Duration: 36 Months Internship (with potential full-time offer) Stipend: Based on experience & interview Role Overview We are looking for a Performance Marketing Intern with at least 1 year of hands-on experience in digital advertising. The role is remote and will involve supporting full-funnel campaign execution, performance tracking, and optimisation across Google Ads, Meta Ads, and YouTube. This internship is designed for someone who has basic experience but wants structured learning, advanced exposure, and the opportunity to work on real client accounts. Key Responsibilities 1. Campaign Setup & Support - Assist in setting up campaigns on Google, Meta, and YouTube. - Build keyword lists, ad groups, audience segments, and basic ad copies. - Coordinate with designers for banners, videos, and creative assets. - Support landing page recommendations and testing notes. 2. Daily Monitoring & Optimisation - Review daily spends, CPC, CTR, impressions, search terms, and conversions. - Flag performance issues proactively. - Maintain daily/weekly optimisation sheets for senior managers. - Assist with negative keyword cleanups, bid adjustments, and audience refinements. 3. Analytics & Reporting - Assist in validating conversion tracking through GA4 and GTM. - Prepare weekly and monthly performance reports. - Learn to analyse funnel stages and contribute insights for improvement. - Track ROAS, CPL, CPA, and other performance indicators. 4. Market Research & Competitor Insight - Conduct keyword research and understand competitor bidding patterns. - Analyse competitor ads, creatives, landing pages, and messaging styles. - Track industry updates and platform changes for team knowledge. 5. Coordination & Documentation - Prepare campaign briefs, QA checklists, and optimisation logs. - Coordinate with internal departments (design, content, tech) - Share performance summaries during internal review meetings. Skills Required - Minimum 1 year experience in Google Ads or Meta Ads campaigns. - Basic understanding of bidding, targeting, audience types, and campaign structures. - Good with Excel/Google Sheets for data handling. - Analytical mindset and ability to interpret numbers. - Strong communication and coordination skills. - Bonus: Knowledge of GA4, GTM, Looker Studio, Keyword Planner, etc. What You Will Learn - End-to-end performance marketing process. - Advanced campaign structuring, scaling, and optimisation. - Conversion tracking, event setups, and analysis. - Creative testing frameworks and landing page optimisation. - Exposure to multi-industry client accounts under MBO. Qualifications - Bachelor's degree in Marketing, Business, or related field. - Minimum 1 year of hands-on experience in performance marketing. - Any Google/Meta certification is a plus. Intern Performance KPIs - Accuracy in tasks and reporting. - Learning curve and contribution to optimisations. - Ownership, responsibility, and communication. - Quality of competitor research and insights. - Support efficiency for senior team members.

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