Senior Brand Manager

2 weeks ago


Mumbai, Maharashtra, India MAHINDRA & MAHINDRA Full time

Responsibilities Key Deliverables Drive full-funnel brand campaigns across ATL BTL digital and PR Collaborate closely with sales teams to design region-specific activations and demand-generation efforts Execute hyperlocal content and media plans that tie into the broader brand narrative Own post-launch communication strategy influencer programs social media delivery-related storytelling Partner with agencies to deliver high-quality content across owned and earned media Support brand tracking campaign performance analysis and experimentation with new platforms Experience 5-8 years of experience in brand digital marketing or integrated campaign roles Industry Preferred EV or mobility startups Consumer tech and electronics Premium automotive Fashion and lifestyle brands OTT gaming or digital entertainment Qualifications MBA General Requirements Proven ability to own projects end-to-end with a strong sense of accountability Hustle and agility to operate in a launch-heavy fast-paced environment Creative instinct to explore and execute unconventional formats e g gaming influencer-led content UGC Comfort working with field and regional teams to bridge brand and ground-level execution


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