▷ (Only 24h Left) CRM Strategist

4 weeks ago


Mumbai India Uplers Full time

Job Description Uplers is one of the largest, globally recognized agencies in the industry, empowering businesses to build a better digital ecosystem. By leading clients from innovation to execution, Uplers is serving with top-notch quality services using its offshore remote model, fixed price model as well as digital assets. Remote by Choice Mavlers - Mavlers is a sub-brand of Uplers, it is a full service digital marketing and technology partner. Mavlers is a reservoir of marketing mavericks. Our core is inspired by clients appetite for ingenious ideas and ginormous goals. We help clients with strategic and cutting-edge technology. Mavlers stands out as a beacon of innovation, creativity, and client-centricity. Experience: 4.00 + years Shift: 4 PM- 1 AM Opportunity Type: Remote Placement Type: Full time Permanent Position Job Description: We are seeking a dynamic and experienced Subject Matter Expert (SME) / CRM Strategist in CRM and Marketing Automation to join our team. This role is pivotal in leveraging platform-specific expertise to drive client success, operational excellence, and sustained revenue growth. As a Platform and Domain Champion (Should be expert / champion in one of the following Marketing Automation Platform - SFMC / Braze / Klaviyo /Iterable / HubSpot / Sailthru), you will lead strategic initiatives to optimize CRM and marketing automation efforts for individual clients, delivering Excellent ROI / Performance for Marketing Channels Platform/Domain Expertise: - Serve as the go-to authority for CRM and marketing automation platforms, continuously staying informed about the latest industry trends, platform updates, and best practices. - Provide expert advice to internal teams (Campaign Managers / Executives) and clients, ensuring that the platform's potential is fully realized to meet business goals and KPIs. Channel-Specific Strategy Development: - Design and implement channel-specific CRM and marketing automation strategies that align with business goals, drive customer engagement, and boost ROI. - Identify growth opportunities within CRM and marketing automation platforms to increase client engagement, lead generation, and revenue streams for the end client. - Leverage data analytics to assess campaign performance and continuously refine strategies to maximize client outcomes. Revenue Retention & Client Success: - Develop long-term strategies to ensure client satisfaction and foster loyalty, resulting in high retention rates and consistent revenue streams. - Proactively engage with clients, addressing their challenges and offering customized solutions that meet evolving business requirements. - Partner with client success teams to deliver value-driven outcomes that meet or exceed client expectations, promoting cross-functional collaboration Operational Efficiency & Process Optimization: - Work Closely with Campaign Managers / Executives to deliver Multi channel campaign for clients within the SLAs with error-free execution. - Work closely with other SMEs and Campaign Managers to collaborate on Digital Strategies to deliver Better ROI across multiple Channels. - Ensure that initiatives are delivered on time and within scope, meeting both client and business objectives. Skills Required/Educational Qualifications: - 4+ Years of experience in CRM / Marketing Automation. - Should possess MBA or similar Master's Degree in Marketing. - Proven expertise in CRM and Marketing Automation platforms (e.g., Salesforce, HubSpot, Marketo, Klaviyo or similar). - Strong strategic thinking skills with the ability to translate business objectives into actionable CRM and marketing automation strategies. - Experience in data-driven decision-making, with proficiency in analytics tools to assess campaign performance and ROI - Strong leadership skills with experience managing and developing high-performing teams. - Exceptional communication and presentation skills, capable of influencing internal stakeholders and clients



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