CRM Strategist

2 days ago

Mumbai, India VML Full time

Role: CRM Strategist (Freelancer)Location: MumbaiDuration: 2 monthsAbout Us:'VML, a WPP company is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.For more information, visit & Responsibilities:- Develop and drive high-impact CRM strategies that enhance multi-brand customer engagement, loyalty programs, and data-driven decision-making across all customer touchpoints.- Define overall CRM vision, strategy, and execution to maximize customer lifetime value and brand engagement.- Spearhead data-driven marketing strategies leveraging advanced segmentation, predictive analytics, and AI-driven automation.- Architect and oversee end-to-end multi-channel customer journeys across Email, WhatsApp, SMS, push notifications, and personalized web experiences.- Develop and implement enterprise-level CRM frameworks, ensuring alignment with business goals and customer-centric initiatives.- Establish best-in-class loyalty programs by integrating behavioural insights, gamification techniques, and strategic partnerships.- Drive innovation in content personalization and dynamic messaging strategies to optimize customer engagement and conversion rates.- Cross-functional collaboration with product, technology, analytics, and creative teams to ensure seamless execution and optimization of CRM initiatives.- Oversee and enhance campaign performance through advanced A/B testing, data analytics, and continuous improvement methodologies.- Direct the selection, implementation, and optimization of MarTech tools (e.g., Salesforce Marketing Cloud, CDPs) to improve automation, efficiency, and reporting.- Ensure strict compliance with global data privacy regulations (GDPR, CCPA) while implementing best practices in data-driven marketing.Skills and competencies:- 4-7 years of progressive experience in CRM, data-driven marketing, customer lifecycle management, and loyalty programs.- Defining and executing large-scale CRM strategies in a multi-brand environment.- Expertise in leveraging CRM platforms such as Salesforce Marketing Cloud, CDPs, and customer data analytics tools.- Experience with high-impact, revenue-driven campaign execution, including trigger-based, automated, and omnichannel customer journeys.- Ability to navigate complex stakeholder environments, influencing senior leadership and cross-functional teams.- Strategic mindset with a hands-on approach to problem-solving and innovation.- Master’s degree in Marketing, Business, or a related field preferred.- Advanced CRM Strategy & Execution- Enterprise-Level Marketing Automation- Customer Segmentation & Predictive Analytics- Omnichannel Personalization & Engagement- Loyalty & Retention Program Leadership- A/B Testing & Performance Optimization- Executive-Level Stakeholder Management- Compliance & Data Privacy Best Practices

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