Brand Strategist

3 days ago

Mumbai Maharashtra Noida Uttar Pradesh, India Serving Skill Full time

The location of this position can be either Noida or Mumbai Currently Remote working ROLES RESPONSIBILITIES Should have at least 4-6 years brand planning experience in a digital advertising agency - Should be capable of developing Brand campaigns for clients - Conduct competitive research to identify our strengths and weaknesses- Design Promotional campaigns for new products and markets- Develop our Social Media Strategy - Assess the performance of our Advertising campaigns and Events - Analyse Market trends and identify new opportunities and challenges - Good understanding of Branding and brand building models and methods - Strong understanding of Pan India markets across a wide range of categories - More than capable to develop relevant Brand strategies in context to various verticals of the firm- Gather feedback from sales and analyse consumer behaviour to define our company s Brand positioning - Assess the performance of our advertising campaigns and events - Craft our differentiation strategy - Create guidelines that define our company s voice both online and offline Additional Information REQUIREMENTS - Work experience as a Brand Strategist or similar role in Marketing- Degree in business Marketing Branding Communication or related field required - The ability to use storytelling skills to craft engaging campaigns highlighting the story and benefits of our brand to lure consumers - Experience developing marketing strategies based on market segmentation - Excellent writing and verbal communication skills - Excellent understanding of the full marketing mix - The ability to follow and predict trends in order to develop strategies that succeed in a changing marketplace and anticipate shifting customer profiles - Passionate about Brand strategy and making an impact- Strong analytic skills- Ability to lead influence cross-functional teams- Track record of delivering meaningful marketing programs that drive business success- Demonstrated sense of accountability and decisiveness- Stakeholder management Ability to successfully interact with various levels within the organisation- Intellectually curious proactively seeking and developing new opportunitiesRequired Qualification Graduation - Any GraduateIn Other - Not Required Per CGPAJob InsightsPlease only source candidates from Noida Mumbai - Candidates must have worked on creating Brand positioning campaigns for Clients While working in a Digital Advertising agency - - Important Please ensure that the candidate is willing eager to work in a Technology Startup environment and is fully aware of the company role - Virtual On-boarding Candidate must have their own Laptop PC with a good Wifi connection BYOD - This is a Work from home requirement at least until end of 2020 The candidates however must be willing to work out-of Noida or Mumbai offices in 2021 There is a 4 months probation period Diversity in hiring ref updazz com

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