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Brand Strategist
4 weeks ago
The location of this position can be either Noida or Mumbai Currently Remote working ROLES RESPONSIBILITIES Should have at least 4-6 years brand planning experience in a digital advertising agency - Should be capable of developing Brand campaigns for clients - Conduct competitive research to identify our strengths and weaknesses- Design Promotional campaigns for new products and markets- Develop our Social Media Strategy - Assess the performance of our Advertising campaigns and Events - Analyse Market trends and identify new opportunities and challenges - Good understanding of Branding and brand building models and methods - Strong understanding of Pan India markets across a wide range of categories - More than capable to develop relevant Brand strategies in context to various verticals of the firm- Gather feedback from sales and analyse consumer behaviour to define our company s Brand positioning - Assess the performance of our advertising campaigns and events - Craft our differentiation strategy - Create guidelines that define our company s voice both online and offline Additional Information REQUIREMENTS - Work experience as a Brand Strategist or similar role in Marketing- Degree in business Marketing Branding Communication or related field required - The ability to use storytelling skills to craft engaging campaigns highlighting the story and benefits of our brand to lure consumers - Experience developing marketing strategies based on market segmentation - Excellent writing and verbal communication skills - Excellent understanding of the full marketing mix - The ability to follow and predict trends in order to develop strategies that succeed in a changing marketplace and anticipate shifting customer profiles - Passionate about Brand strategy and making an impact- Strong analytic skills- Ability to lead influence cross-functional teams- Track record of delivering meaningful marketing programs that drive business success- Demonstrated sense of accountability and decisiveness- Stakeholder management Ability to successfully interact with various levels within the organisation- Intellectually curious proactively seeking and developing new opportunitiesRequired Qualification Graduation - Any GraduateIn Other - Not Required Per CGPAJob InsightsPlease only source candidates from Noida Mumbai - Candidates must have worked on creating Brand positioning campaigns for Clients While working in a Digital Advertising agency - - Important Please ensure that the candidate is willing eager to work in a Technology Startup environment and is fully aware of the company role - Virtual On-boarding Candidate must have their own Laptop PC with a good Wifi connection BYOD - This is a Work from home requirement at least until end of 2020 The candidates however must be willing to work out-of Noida or Mumbai offices in 2021 There is a 4 months probation period Diversity in hiring ref updazz com
