Performance Marketing Specialist
1 week ago
About Marut
Designation: Performance marketing Specialist
Experience: 0-3 Years
Education : Any Graduate
Marut Drones is India&aposs leading Industrial Drone Manufacturer based in Hyderabad. Known for our powerful and innovative drones, we have developed popular models like Agricopter for precision agriculture, Hepicopter for long-range deliveries, Seed copter for afforestation, and Marut ZAP for mosquito eradication and disease prediction.
Marut Drones has been recognized with numerous prestigious awards for its innovation and contributions to various sectors. These accolades include the FICCI Award for Sustainable Agriculture, the Telangana State Industries Award 2022 for Best Startup, the NASSCOM Emerging Technology Award for Drones and AI, and the South India Business Award. These awards highlight the company&aposs commitment to excellence, sustainability, and its transformative impact across industries.
Key Skills:- Meta Ads, Google Ads, Digital Marketing,coordination, Database marketing, Google Analytics PPC, SEM, marketing automation,Performance Marketing, Search Engine Marketing, Strong analytical, communication, and problem-solving skills.
Roles and responsibilities for a Performance Marketing focusing generating leads across various sources:
- Plan, implement, and optimize lead generation campaigns across digital channels.
- Develop and execute targeted strategies aligned with business objectives.
- Generate leads at a low cost per acquisition (CPA) while maintaining quality.
- Monitor KPIs like conversion rates, CPL, and ROI adjust strategies based on data insights.
- Experience in Meta ads & Google ads is Must.
- Coordinate with external agencies & internal stake holders to develop effective nurturing workflows and sequences.
- Stay updated on digital marketing trends and incorporate innovative practices.
- Must have proficiency in Email Marketing Tools like Hubspot / Brevo / Mailchimp, etc.
- Identify the target audience and grow our email database. Design and implement direct email marketing campaigns, newsletters, etc. Analyze campaign performance and suggest improvements
- Generate customer inquiries/leads, gather requirements, qualify, and align them to regional sales teams. Report on sales revenue generated from online marketing efforts.
Qualification and Experience
- Strong quantitative and analytical skills
- Solid understanding of mathematical concepts
- Knowledge and passion for all things Digital Media; SEM, Display, Analytics, etc.
- Understanding of media concepts and terms, creative and budget requirements
- Experience with Microsoft Office Suite, google sheet, Google studio & advance knowledge of Excel
- Managing advertising pixels such as AdWords, Google Analytics, floodlights, etc.
- Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality
- Solid understanding of event tracking and how this can be used effectively
- Ability to create clear and insightful reports using data from Google Analytics and other data sources
- Google & Meta certification is mandatory.
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