Social Media Specialist

4 days ago


Kolkata, India Source Desk Global Full time

Job Description Job description: - We are looking for a creative and results-drivenSocial Media Specialistwith experience in managing and growing brand presence across social platforms. - The ideal candidate should be able towork independently, handle end-to-end social media strategies, and deliver measurable results in terms of engagement, reach, and lead generation. Key Responsibilities: - Develop and executesocial media strategiesaligned with business goals. - Manage and grow presence on platforms such asFacebook , Instagram, LinkedIn, Twitter, YouTube, and emerging platforms. - Should have hands-on exposure inFacebook Marketplace Management. - Create, curate, and publishengaging content(posts, reels, stories, videos, infographics, blogs). - Plan and managepaid campaigns (social ads)to drive awareness, traffic, and conversions. - Monitor social media channels for industry trends, competitor activity, and audience insights. - Track, analyze, and report onkey performance metrics(reach, engagement, ROI, conversions). - Collaborate with design/content teams or work hands-on with tools (e.g., Canva, Photoshop) for creative requirements. - Respond and engage with followers to buildcommunity interaction. - Stay updated with the latestsocial media trends, tools, and algorithm changes.


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