Social Media Executive

18 hours ago

Park Street Kolkata West Bengal, India Nexenture Private Limited Full time

**Nexenture Private Limited**

**Social Media Specialist responsibilities include**:
Building and executing social media strategy through competitive and audience research

Setting up and optimizing company pages within each social media platform

**Job brief**

Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.

**Responsibilities**
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

**Requirements**:

- Proven working experience in social media marketing or as a digital media specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development, CRO and SEO
- Knowledge of online marketing and good understanding of major marketing channels
- Fluency in spoken english, reading and writing
- BS in Communications, Marketing, Business, New Media or Public Relations

**Address**: 55 B Mirza Ghalib Street

Saberwal House

8th Floor

Kolkata
- 16

**Contact**: 8420344767

**Salary**: ₹10,000.00 - ₹15,000.00 per month

Schedule:

- Day shift
- Fixed shift

Ability to commute/relocate:

- Park Street, Kolkata - 700016, West Bengal: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (preferred)
- total work: 1 year (preferred)

License/Certification:

- Digital marketing (preferred)

**Speak with the employer**
+91 8420344767

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