Omnichannel Solution Architect

7 days ago

Gurgaon Haryana, India Fresenius Medical Care Full time

We are seeking a Marketing Technologies Architect to design and lead the implementation of scalable efficient and future-proof MarTech solutions This role bridges the gap between Marketing and IT ensuring that technology aligns with business goals and delivers personalized data-driven experiences to customers across digital channels You will be responsible for evaluating architecting integrating and optimizing a wide variety of marketing technology platforms including CMS CRM CDP analytics automation tools and customer engagement systems Strategy Architecture Define and maintain the MarTech architecture strategy and roadmap aligned with business objectives Architect end-to-end solutions across web mobile email social and paid media platforms Ensure data systems and tools are integrated effectively to enable personalization automation and measurement Technology Leadership Evaluate recommend and onboard marketing technologies e g Adobe Experience Manager Salesforce Marketing Cloud HubSpot Segment Tealium etc Define architecture for tag management tracking data flow and customer identity resolution Create architecture blueprints data models API schemas and integration strategies Collaboration Governance Collaborate closely with marketing IT data analytics and compliance teams to align on requirements and governance Define and enforce best practices around platform use campaign setup tagging and data privacy e g GDPR CCPA compliance Act as the SME subject matter expert for MarTech supporting platform users and business stakeholders Implementation Optimization Lead or oversee technical implementation of MarTech platforms and integrations Support performance tracking and analytics strategies Continuously evaluate performance of tools and propose enhancements Team Leadership Lead and mentor a team of MarTech specialists and support staff internal and external fostering a culture of accountability and excellence Compliance Security Ensure all MarTech solutions comply with organizational policies and regulatory requirements e g GDPR CCPA Implement robust security measures to safeguard sensitive marketing and customer data

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