Performance Marketing Manager

Jetpac, from Circles, is the coolest tech startup you will find, dedicated to making Travel super convenient and 100% hassle free. We're a bunch of rebels, renegades, and sometimes misfits, working together to change the Travel Universe. We grew 10x last year, with customers in > 150 countries and availability in 10 different languages and currencies. At Jetpac, we take ownership and we lead We are ambitious and resourceful Jetpac cadets, who would stop at nothing to get to the desired end outcome If you think you've got the guts, the smarts, and the hustle to join us, then keep reading Job Overview We are hiring a Performance Marketing Manager to own and scale our paid marketing efforts across platforms. You’ll drive full-funnel user acquisition campaigns, optimize for growth metrics like CAC and ROAS, and collaborate with cross-functional teams to push the boundaries of digital growth. This is a hands-on, high-ownership role where creative thinking meets performance rigor. You'll work on global campaigns, across multiple geographies, and with a strong testing mindset. Key Responsibilities Strategy & Channel Management - Plan, execute, and scale performance marketing campaigns across Meta, Google, YouTube, and programmatic channels - Define channel-wise growth targets, budget allocation, and bidding strategies - Own CAC, ROAS, NCPA, and repeat purchase goals end-to-end - Identify new channel opportunities and test them for scalability - Campaign Execution & Optimization - Launch and manage multi-country, multi-language campaigns - Conduct rigorous A/B testing across ad formats, creatives, targeting, and landing pages - Optimize ad performance in real-time and run weekly deep-dives on performance breakdowns - Work closely with designers and motion editors to develop high-performing creatives - Funnel Analysis & Reporting - Set up tracking frameworks using GA4, MMPs (e.G., AppsFlyer) and campaign dashboards - Analyze full-funnel user behavior to improve drop-offs and boost conversion - Prepare regular performance reports for internal stakeholders with clear insights and actions - Collaborate with BI teams to build dashboards and run cohort-level analyses - Cross-Functional Collaboration - Partner with product, lifecycle, brand, and SEO teams to align acquisition with retention and brand goals - Work with CRM and product teams to connect acquisition to downstream monetization - Share learnings with global market teams and adapt messaging/targeting for local nuances Requirements - 4–6 years of experience in digital/performance marketing with direct ownership of budgets and channel strategy - Proven success managing large-scale campaigns across Meta Ads, Google Ads and more - Strong command of performance metrics like CAC, ROAS, CTR, CVR, retention, and LTV - Experience working with analytics platforms, attribution tools, and ad tech stacks - Hands-on experience running experiments, scaling campaigns, and managing creative pipelines - Bachelor's degree in Marketing, Business, or related field Preferred Experience - Prior experience in travel, telco, fintech, or consumer tech - Experience managing global campaigns with region-specific targeting and localization - Familiarity with MMPs like AppsFlyer, Branch, or Adjust - Understanding of landing page optimization and CR Desired Skills - Highly analytical with strong problem-solving skills - Creative thinker with an eye for high-performing ad formats and messaging - Strong project management and collaboration abilities - Bias for action, experimentation, and continuous learning - Passion for growth, travel, and data-driven marketing What We Offer: Competitive salary and excellent performance-based incentives. Comprehensive benefits package, including health, dental, and vision coverage. Flexible work arrangements with remote or hybrid options. Opportunity to work with a dynamic and innovative global team. Career growth and professional development opportunities