Senior Creative Designer

21 hours ago

Delhi, India MARS Cosmetics Full time

About MARS Cosmetics

MARS Cosmetics is one of India’s fastest-growing beauty brands, currently ranked among the Top makeup brands in India with a presence across ecommerce, general trade, modern trade, and exclusive brand outlets (EBOs). With over 1000+ SKUs, 310M+ social media reach in the past 3 months, and 60%+ YoY growth, we are building a youthful, bold, and digital-first brand that resonates with millions of consumers.

Role Overview

We are looking for a Senior Creative Designer who can bring strong storytelling, brand aesthetics, and cutting-edge design execution to life across digital and offline platforms. This role will lead visual identity, campaigns, packaging design, and digital creatives to ensure MARS Cosmetics stands out in the competitive beauty space.

Key Responsibilities

1. Brand Visual Identity
2. Own and evolve the design language for MARS across categories, campaigns, and channels.
3. Ensure brand consistency across packaging, website, ecommerce platforms, retail, and social media.
4. Campaign & Content Design
5. Conceptualize and design 360° campaign assets (digital ads, social media, influencer kits, OOH, POSM).
6. Use AI design tools (MidJourney, Stable Diffusion, Runway, etc.) to generate campaign concepts, moodboards, and variations at speed..
7. Packaging & Product Design
8. Lead design for new product launches — packaging concepts, artwork, and unboxing experiences.
9. Collaborate with product & sourcing teams to create innovative and premium packaging.
10. Creative Leadership
11. Guide and mentor a team of designers, freelancers, and agencies.
12. Push boundaries with global design trends while keeping the Indian consumer in focus.
13. Build AI-driven workflows to streamline repetitive creative tasks and free up time for innovation.
14. Innovation & Research
15. Stay updated with beauty, fashion, and lifestyle trends to inspire fresh, edgy creative ideas.
16. Benchmark against global beauty brands to keep MARS ahead in design innovation.

Skills & Competencies

1. Strong portfolio showcasing branding, packaging, and digital design (preferably in beauty/FMCG/lifestyle).
2. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Figma, AI tools
3. Ability to balance creativity with commercial objectives.
4. Strong typography, color theory, and visual storytelling skills.
5. Experience in handling high-quality creative output with attention to detail.
6. Leadership skills to manage internal designers and external agencies.

Qualifications & Experience

1. Bachelor’s/Master’s degree in Design, Fine Arts, Visual Communication, or related field.
2. 6–10 years of experience in creative design, preferably in beauty, fashion, lifestyle, or FMCG.
3. Experience in packaging design + digital-first campaigns is highly desirable.

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