Senior Creative Designer

2 days ago

Delhi, Delhi, India MARS Cosmetics Full time ₹ 15,00,000 - ₹ 25,00,000 per year

About MARS Cosmetics

MARS Cosmetics is one of India's fastest-growing beauty brands, currently ranked among the
Top makeup brands in India
with a presence across
ecommerce, general trade, modern trade, and exclusive brand outlets (EBOs)
. With over
1000+ SKUs
,
310M+ social media reach in the past 3 months
, and 60%+ YoY growth, we are building a
youthful, bold, and digital-first brand
that resonates with millions of consumers.

Role Overview

We are looking for a
Senior Creative Designer
who can bring strong storytelling, brand aesthetics, and cutting-edge design execution to life across digital and offline platforms. This role will lead
visual identity, campaigns, packaging design, and digital creatives
to ensure MARS Cosmetics stands out in the competitive beauty space.

Key Responsibilities

  1. Brand Visual Identity
  2. Own and evolve the design language for MARS across categories, campaigns, and channels.
  3. Ensure brand consistency across packaging, website, ecommerce platforms, retail, and social media.
  4. Campaign & Content Design
  5. Conceptualize and design 360° campaign assets (digital ads, social media, influencer kits, OOH, POSM).
  6. Use
    AI design tools (MidJourney, Stable Diffusion, Runway, etc.)
    to generate campaign concepts, moodboards, and variations at speed..
  7. Packaging & Product Design
  8. Lead design for new product launches — packaging concepts, artwork, and unboxing experiences.
  9. Collaborate with product & sourcing teams to create
    innovative and premium packaging
    .
  10. Creative Leadership
  11. Guide and mentor a team of designers, freelancers, and agencies.
  12. Push boundaries with global design trends while keeping the Indian consumer in focus.
  13. Build AI-driven workflows to
    streamline repetitive creative tasks
    and free up time for innovation.
  14. Innovation & Research
  15. Stay updated with beauty, fashion, and lifestyle trends to inspire fresh, edgy creative ideas.
  16. Benchmark against global beauty brands to keep MARS ahead in design innovation.

Skills & Competencies

  1. Strong portfolio showcasing
    branding, packaging, and digital design
    (preferably in beauty/FMCG/lifestyle).
  2. Proficiency in
    Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Figma, AI tools
  3. Ability to balance
    creativity with commercial objectives
    .
  4. Strong typography, color theory, and visual storytelling skills.
  5. Experience in handling
    high-quality creative output
    with attention to detail.
  6. Leadership skills to manage internal designers and external agencies.

Qualifications & Experience

  1. Bachelor's/Master's degree in Design, Fine Arts, Visual Communication, or related field.
  2. 6–10 years
    of experience in creative design, preferably in
    beauty, fashion, lifestyle, or FMCG
    .
  3. Experience in
    packaging design + digital-first campaigns
    is highly desirable.

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