Marketing Executive

2 days ago

Malappuram, India Yocket Full time

We’re looking for a driven and creative Event Marketing & Communications Manager to lead the execution of our online events, webinars, and masterclasses. You’ll be the owner of the full event funnel - from audience acquisition to show-up rate, using engaging communication, targeted campaigns, and strategic coordination. If you're a natural storyteller, copywriter, and growth thinker who understands how to move audiences to action and thrives in fast-paced environments — we want you on the team. Responsibilities ● Own end-to-end planning and execution of online events & masterclasses ● Drive registrations & attendance through high-performing campaigns via: ○ Email marketing ○ WhatsApp broadcasts ○ SMS campaigns ○ In-app push notifications ○ Community posts (Reddit, Quora, Telegram, etc.) ● Craft compelling and clear event communication copy across all channels ● Coordinate with internal and external stakeholders (speakers, partners, design, ops) to ensure event success ● Analyze event funnel performance (registrations → show-up → retention) and optimize continuously ● Identify gaps and brainstorm new ideas to increase reach and engagement ● Ensure timely follow-ups, feedback loops, and reporting post-event What We’re Looking For ● Excellent copywriting, storytelling & email writing skills — you know how to hook attention and convert it ● Strong understanding of marketing funnels, audience psychology, and content performance ● Analytical mindset - ability to look at event data and draw actionable insights ● Creative problem solver & ideator - you love figuring out what works ● Hands-on experience with tools like Mailchimp / Sendinblue / WebEngage / WhatsApp APIs / CRMs ● Excellent project management and cross-functional coordination ● Ownership-driven - you treat every event like your own product Bonus If You Have ● Experience running high-volume webinars or online workshops ● Basic design or video editing skills (Canva, etc.) ● Background in EdTech, SaaS, or community-led growth What Success Looks Like ● You consistently hit (or exceed) registration and attendance goals ● Your campaigns deliver high open & click-through rates ● You create event flows that are scalable, trackable, and repeatable ● You identify what resonates with our audience and double down on it

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