Senior Copywriter

2 weeks ago

Ahmedabad India Communication Crafts Full time

Job Description Communication Crafts is a full-service creative and digital agency based in Ahmedabad, founded in 2005. With a team of creatives, strategists and video production experts, we deliver end-to-end branding, advertising, digital marketing, video & film production, and content creation services. As a Senior Copywriter, you will conceptualize, create, and refine copy that drives impact. From campaign slogans and ad headlines to long-form content, social media, email, web copy, etc., you'll own the messaging, tone and consistency. You'll also mentor juniors, collaborate cross-functionally, and help shape strategies that align with business goals. Experience Required: 3-5 years Industry: Advertisement & Marketing Location: Sindhu Bhavan Road, Ahmedabad (Onsite Role) Skills: - Impeccable English and creative writing skills - 3+ years of full-time ad agency experience as a copywriter, preferably at a full-service agency; SEO writing experience irrelevant - Great ideation skills and ready to work in a well-defined team structure - Should be able to write in Gujarati or Hindi compulsorily, apart from English - Should take ownership of their individual projects, working in sync with the design and account management team members, occasionally with other leaders - Should have worked on print, web, and branding projects Job Description: - Coming up with fresh concepts and ideas, presenting to the team and developing them along with designers and account managers, occasionally with other leaders - Attending client meetings for new projects along with the team, asking the right questions to collect data to work on the project successfully - Creating content maps, sitemaps, content inventory and wireframes and writing content primarily for websites, brochures, landing pages, and other marketing collaterals - Research and understand client's requirements, study consumer psychology, conduct preliminary market research to ideate long-term and short-term campaigns as per brand's requirement - Coming up with brand names, taglines, brand story, values, mission, vision, core values, philosophy etc. to define brand identity - Continuously come up with new and innovative creative marketing ideas for a range of multiple clients - Accompanying the team for client meetings and recces - Participate in the organization's upskilling initiatives like training programs, conclaves, online courses etc. to continuously improve work quality and overall approach

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