[High Salary] Performance Marketing Specialist
2 weeks ago
About Protyze Protyze is a fast-growing nutrition and wellness brand building science-backed, high-quality functional products for modern consumers. We are focused on growth through data-driven marketing, brand storytelling, and performance-led scale across digital platforms. We’re looking for a Senior Meta and Google Performance Marketing Specialist — someone who can not only execute but also strategize, structure, and scale campaigns profitably across multiple ad platforms. Role Overview: As a Performance Marketing Specialist, you will own end-to-end performance strategy, execution, and optimization across Meta Ads and Google Ads. You’ll work closely with the creative and product teams to develop scalable, high-ROAS campaigns, build robust account structures, and constantly push the limits of growth efficiency. Key Responsibilities: • Strategy & Planning • Develop full-funnel performance marketing strategies across Meta and Google Ads to drive customer acquisition, retention, and revenue growth. • Create audience and creative strategies tailored for each stage of the funnel. • Plan media budgets, forecasting, and scaling roadmaps aligned with business goals. • Campaign Execution & Optimization • Build and manage advanced campaign structures (CBO/ABO, ASC, PMAX, search, and remarketing). • Continuously test creatives, audiences, bidding models, and placements for optimization. • Analyze performance data to identify scaling opportunities and optimize ROAS, CPA, and LTV. • Manage and refine conversion tracking, pixels, UTM parameters, and event setups. • Performance Analysis & Reporting • Monitor campaign performance across all channels and create detailed performance reports with actionable insights. • Track attribution and data trends through tools like GA4, Meta Ads Manager, Google Ads, and Data Studio dashboards. • Identify growth levers through cohort analysis, funnel optimization, and data-backed scaling experiments. • Collaboration • Partner with creative, product, and analytics teams to create winning ad concepts and data-backed storytelling. • Work with leadership to define monthly and quarterly growth targets and scaling plans. Requirements: • 3–6+ years of hands-on experience in performance marketing across Meta (Facebook/Instagram) and Google (Search, Shopping, YouTube, Display, PMAX). • Proven track record of scaling D2C or eCommerce brands profitably (₹10L–₹1Cr+/month ad spends). • Deep understanding of campaign structure best practices, funnel design, and attribution modeling. • Strong analytical and data interpretation skills — comfort with dashboards, cohort analysis, and growth metrics. • Hands-on experience with tools like GA4, Meta Events Manager, Google Tag Manager, and Looker Studio. • Strong grasp of creative strategy and testing methodologies (hooks, messaging, formats). • Entrepreneurial mindset with the ability to own growth outcomes end-to-end. Nice-to-Haves: • Experience with marketing automation tools (Klaviyo, HubSpot, etc.). • Knowledge of CRO, landing page optimization, and post-purchase funnel flows. • Experience working with or leading a small performance marketing team. What You’ll Get: • Ownership of growth channels with direct impact on revenue. • Opportunity to work with a fast-scaling consumer brand in a dynamic market. • Creative freedom to test, experiment, and scale. • Competitive compensation and performance-linked incentives.
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Performance Marketing
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Bengaluru, India Protyze® Full timeAbout ProtyzeProtyze is a fast-growing nutrition and wellness brand building science-backed, high-quality functional products for modern consumers. We are focused on growth through data-driven marketing, brand storytelling, and performance-led scale across digital platforms.We’re looking for a Senior Meta and Google Performance Marketing Specialist ...
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Performance marketing specialist
2 weeks ago
Bengaluru, India Protyze® Full timeAbout ProtyzeProtyze is a fast-growing nutrition and wellness brand building science-backed, high-quality functional products for modern consumers. We are focused on growth through data-driven marketing, brand storytelling, and performance-led scale across digital platforms.We’re looking for a Senior Meta and Google Performance Marketing Specialist —...
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Performance Marketing Specialist
2 weeks ago
Bengaluru, India Protyze® Full timeAbout ProtyzeProtyze is a fast-growing nutrition and wellness brand building science-backed, high-quality functional products for modern consumers. We are focused on growth through data-driven marketing, brand storytelling, and performance-led scale across digital platforms.We’re looking for a Senior Meta and Google Performance Marketing Specialist —...
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Performance Marketing Specialist
2 weeks ago
Bengaluru, India Protyze® Full timeAbout Protyze Protyze is a fast-growing nutrition and wellness brand building science-backed, high-quality functional products for modern consumers. We are focused on growth through data-driven marketing, brand storytelling, and performance-led scale across digital platforms. We’re looking for a Senior Meta and Google Performance Marketing Specialist...
