Influencer & PR Marketing Manager

24 hours ago

Bengaluru India Team Pumpkin Full time

Job Description Job Title: Influencer & PR Marketing Manager RUMI Fine Fragrances Location: Bangalore (On-site) Type: Full-time About RUMI Fine Fragrances RUMI was created with a bold vision to build the first global luxury fragrance brand from India, crafted with world-class excellence and infused with the soul of Indian perfumery. We're now assembling the founding team that will help turn that vision into reality. We're not looking for people who want just a job. We're looking for people driven by passion, taste, creativity, and the hunger to build something iconic from scratch. If you need worklife balance or don't feel excited to come to work every day this won't be the right fit. If you want to be part of a team that inspires each other and has a lot of fun on the journey welcome home. Role: Influencer / PR Marketing Manager What You'll Own You will shape how the world sees, hears, and feels RUMI. From influencer partnerships to UGC pipelines to PR storytelling you'll build the brand's cultural presence across social media and beyond. Key Responsibilities - Identify, negotiate, and manage partnerships with creators, influencers, and tastemakers across beauty, lifestyle, luxury, and fragrance. - Build a consistent pipeline of high-quality UGC briefs, scripts, content calendars, and creative direction. - Manage the complete influencer funnel: outreach, onboarding, content review, performance tracking, and post-campaign analysis. - Develop and execute PR strategies to position RUMI as a global Indian luxury brand. - Build and nurture relationships with media, editors, journalists, and relevant publication houses. - Work closely with the founder and creative team to ensure the brand voice and aesthetic are consistent. - Plan, execute, and manage social media content that authentically represents the brand's spirit aspirational, modern, sensory, and rooted in Indian artistry. - Track metrics across social, influencer, and PR campaigns; optimise based on learnings. - Stay on top of beauty/luxury trends, content formats, competitor movements, and cultural moments. - Support launch campaigns, events, gifting initiatives, and collaborations. What Makes You a Great Fit - 45 years of experience in influencer marketing, PR, or social media for a D2C, beauty, fashion, or lifestyle brand. - Strong network of creators, agencies, and media contacts (a big plus). - Deep understanding of content, storytelling, trends, and what makes a brand culturally relevant. - Taste-driven you know what looks premium, what feels authentic, and what resonates. - Excellent communication and relationship management skills. - High ownership mindset; comfortable with fast-paced, startup-style execution. - Passion for fragrances, beauty, or luxury branding is a bonus (and will definitely help). What You'll Get - The chance to craft the cultural voice of a global Indian luxury brand from day zero. - Freedom to create, experiment, and lead with creativity. - A high-energy, collaborative team that pushes each other to be their best. - Massive room for personal and professional growth.

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