PR & Influencer Marketing Manager

2 days ago


Bengaluru, India Cava Athleisure Full time

Role Purpose To build and amplify Cava’s brand presence through strategic PR, influencer collaborations, andcommunity engagement. This role blends creativity with relationship-building, ensuring that everypartnership, event, and campaign strengthens how Cava shows up across media, social, and culture.Key Responsibilities1. Manage Influencer & PR Budget● Oversee and optimize the monthly influencer and PR budget to ensure strategic allocationand maximum ROI.● Track spend versus outcomes and regularly share performance insights.2. Execute Barter Collaborations● Lead barter-based influencer collaborations to drive authentic user-generated content (UGC).● Ensure every partnership aligns with Cava’s brand tone and campaign goals.3. Build & Maintain Relationships● Establish and nurture strong relationships with influencers, content creators, journalists, andthought leaders.● Act as the brand’s voice across PR and influencer touchpoints, ensuring consistentrepresentation.4. Offline Event Activations● Ideate, plan, and execute offline events and pop-up activations that drive engagement andmedia visibility.● Coordinate with internal and external teams for smooth execution and brand alignment.5. Oversee Social Media Presence● Manage and grow Cava’s corporate social handles (LinkedIn, Twitter/X).● Drive thought leadership, brand storytelling, and engagement aligned with brand tone andvoice.6. Reporting & Analysis● Monitor the effectiveness of PR and influencer campaigns through measurable metrics(reach, engagement, conversions, earned media).● Provide insights and recommendations to refine strategy.Qualifications & Experience● 3–5 years of experience in PR, influencer marketing, or brand communications.● Proven ability to plan and execute PR/influencer campaigns end-to-end.● Strong understanding of social platforms — especially LinkedIn, Twitter (X), Instagram.● Excellent written and verbal communication skills.● Strong relationship management and negotiation abilities.● Analytical mindset with experience in campaign reporting and tracking.Behavioural Competencies● Creative storyteller with strong brand intuition.● Strong executional ownership and attention to detail.● Relationship-driven and collaborative.● Agile and comfortable in a fast-moving, D2C environment.



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