Marketing Executive

Marketing Executive Company Kimirica Hunter International Location Indore Reports To AVP Growth Company Brief Kimirica Hunter International is a leading manufacturer and supplier of premium hotel toiletries and amenities serving top global hospitality brands such as Hyatt Hilton Accor The Leela Taj Radisson InterContinental and more Known for its innovation luxury formulations and sustainable solutions we create high-quality personal care products that enhance the guest experience in luxury hotels and resorts We are seeking a Marketing Executive to drive performance marketing campaigns enhance content strategies and optimize our digital presence through effective SEO practices Position Overview The Marketing Executive will be responsible for managing agencies for performance marketing campaigns brand campaigns and SEO The role requires strong expertise in performance marketing hands-on experience with content creation and a solid understanding of SEO practices The ideal candidate will have experience working with digital marketing agencies and executing campaigns that enhance brand visibility drive traffic and generate leads Key Responsibilities 1 Performance Marketing Plan execute and optimize paid advertising campaigns across various platforms including Google Ads Meta Ads LinkedIn Ads and others Monitor campaign performance track key metrics such as CPC CPM ROI and conversion rates and provide insights for improvement Work closely with the AVP Growth and external agencies to develop strategies that increase lead generation website traffic and sales Conduct A B testing to identify the most effective ad creatives targeting and strategies Optimize campaigns and ensure the cost-per-acquisition CPA is within the target range 2 Content Writing Strategy Develop high-quality engaging content for websites blogs social media email campaigns and other marketing materials Collaborate with the marketing team to produce compelling content that aligns with the brands voice and resonates with the target audience Create SEO-friendly content that supports organic search efforts enhances user engagement and contributes to lead generation Stay updated with trends in content marketing customer behavior and industry-specific changes to ensure content remains fresh and relevant 3 SEO Web Optimization Conduct SEO audits and implement on-page and off-page SEO strategies to improve organic search rankings Optimize content landing pages and websites for search engines focusing on keyword research link-building strategies and metadata optimization Analyze website traffic and user behavior using Google Analytics and Google Search Console to identify SEO opportunities Ensure that all content follows SEO best practices and contributes to improving search visibility 4 Digital Marketing Agency Management Manage relationships with external digital marketing agencies to execute marketing strategies ensuring they align with the companys goals Provide guidance feedback and clear communication to digital agencies for campaign execution and optimization Evaluate the performance of agency-managed campaigns ensuring that KPIs are met and suggesting adjustments as necessary Ensure timely reporting from agencies and provide data-driven insights to stakeholders 5 Reporting Analytics Create and present regular reports on the performance of digital marketing campaigns content performance and SEO improvements Use analytics tools such as Google Analytics SEMrush Ahrefs and others to measure the success of marketing activities and make data-driven decisions Track and report on key digital KPIs such as website traffic conversion rates cost-per-click CPC click-through rates CTR and customer acquisition cost CAC 6 Brand Development Collaborate with the brand team to create content and campaigns that build and strengthen the Kimirica Hunter International brand presence Help establish brand guidelines for digital marketing activities ensuring consistent messaging and tone across all platforms Qualifications and Requirements Education Experience Bachelors degree in Marketing Communications Business Administration or a related field 2-4 years of experience in performance marketing content writing and SEO Proven experience in managing digital marketing campaigns with measurable results Experience working with digital marketing agencies and handling campaigns across various digital platforms Skills Competencies Proficiency in performance marketing tools such as Google Ads Facebook Meta Ads LinkedIn Ads etc Solid understanding of SEO principles and hands-on experience with SEO tools such as SEMrush Ahrefs Moz or Google Search Console Strong content writing skills with the ability to create engaging SEO-optimized copy for various digital channels Ability to manage multiple campaigns simultaneously and prioritize tasks based on business needs Experience with email marketing platforms like MailChimp HubSpot or Klaviyo is a plus Proficient in Google Analytics Google Tag Manager and other analytics tools to track performance Excellent communication skills both written and verbal with an ability to collaborate effectively with internal teams and external agencies Knowledge of conversion rate optimization CRO best practices is a plus