LinkedIn & ABM Strategist

4 days ago


Bengaluru India Taglynk Full time

Job Description We're hiring a LinkedIn & ABM Strategist to take charge of 34 key client accountsowning strategy, campaign execution, ABM orchestration, reporting, and retention. Your Role You'll lead the full-funnel LinkedIn and ABM motionfrom account list curation to multi-channel campaign rollout to pipeline measurement. Key Responsibilities Strategy & Planning - Build and validate ICP-focused account lists using LinkedIn Sales Nav, ZoomInfo, Clay, and Clearbit. - Define ABM GTM motions tailored to funnel stages (1:Many, 1:Few, 1:1). - Map channel mix across LinkedIn Ads, paid search, programmatic, retargeting, outbound/email, and sales enablement. Execution & Campaign Management - Launch and manage LinkedIn paid campaignsTOFU to BOFU across ad formats (conversation, lead gen, retargeting). - Set up nurture cadences using HubSpot/Salesforce flows + enable outbound playbooks via Apollo/Outreach. - Personalize messaging using dynamic content and AI-generated copy (ChatGPT, Jasper, Copy.ai, etc.). - Collaborate with the creative team to deliver on-brand, scroll-stopping creatives and landing pages. Analytics & Reporting - Track impact from account engagement MQLs SQLs pipeline revenue using HubSpot, Salesforce, Segment, GA. - Maintain clean campaign hygiene and CRM attribution models. - Share weekly/monthly client performance decks with actionable insights and next steps. Client Management & Retention - Own 34 client accounts, acting as the strategic lead, supported by internal media/creative resources. - Lead weekly client calls, ensuring transparent performance discussions and roadmap alignment. - Focus on long-term retention (12+ months) by driving continuous results, experimentation, and stakeholder trust. You'll Thrive If You Have - 36 years of experience in B2B SaaS marketing with a strong focus on LinkedIn Ads and ABM execution. - Strong knowledge of HubSpot and/or Salesforce for CRM & funnel tracking. - Hands-on experience with tools across the ABM tech stack, including: - CRM/Marketing Automation: HubSpot, Salesforce, Marketo, Pardot - Intent & Enrichment: G2, Bombora, Clearbit, ZoomInfo - Predictive & Targeting: 6sense, Demandbase - Sales Enablement: Vidyard, Highspot - Analytics: Segment, GA, Tableau, Power BI - Ability to scrape, enrich, and segment high-fit account lists from various sources. - Comfort using AI tools to scale creative/copy production. - Strong written/verbal communicationcomfortable driving client discussions independently. - Proven experience retaining client accounts for 12+ months through strategy and results. KPI Expectations - Successfully manage 34 SaaS client accounts. - Ensure minimum 12-month client retention by owning strategy, execution & reporting end-to-end. - Achieve consistent pipeline impactmeasured by SQLs, deal value, and revenue contribution.



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