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15h Left Integrated Marketer
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Position Integrated Marketer What You Will Be Doing We believe in data-enabled digital capabilities customer experiences and predictive insights as essential drivers for customer value and scalable business growth The Integrated Marketing will own the development and execution of innovative multi-channel marketing programs that generate measurable business impact This strategic role combines integrated marketing strategy campaign execution and stakeholder collaboration to deliver cohesive audience-focused brand experiences across global markets You will be part of high-performing marketing team breaking down silos between marketing disciplines and guide the adoption of emerging technologies to fuel growth and maximize ROI If you are passionate about creating unified marketing experiences that align with business objectives this is the role for you Key Responsibilities Strategic Planning Develop and implement comprehensive integrated marketing strategies aligned with corporate goals and market opportunities Implement best-practice of media creatives and campaign execution to maximize ROI Develop campaign calendars channel mix and messaging architecture to support brand awareness demand generation and customer engagement objectives globally Collaborate and shape the communications and marketing across digital social events print and other media platforms Drive innovation by adopting emerging marketing technologies and digital transformation initiatives Build and maintain strong relationships with internal stakeholders and external agencies to drive alignment and execution excellence Act as a strategic partner to Product and Segment Marketing through recurring alignment meetings and co-development of marketing strategies Integrated Campaign Management Plan execute and orchestrate multi-channel marketing campaigns ensuring consistent brand voice and unified customer journeys Oversee campaign tactic prioritization sequencing and project management to meet deadlines and business goals Collaborate with cross-functional teams including sales performance and operations to ensure alignment and support lead generation and revenue growth Apply customer insights personas and market data to refine targeting and segmentation strategies Define KPIs monitor campaign performance across channels and deliver actionable insights for continuous improvement Measurement Reporting Establish and build reports frameworks for tracking marketing effectiveness and ROI across channel campaigns Interpret analytics and performance data to optimize marketing spend and channel strategies Provide regular reports to senior leadership highlighting successes challenges and opportunities for growth What we are looking for Experience 10 years in marketing with the proven experience in integrated marketing strategy development and execution Marketing Expertise Hands-on experience with multi-channel marketing including digital social content events email and traditional media Godo working knowledge of marketing automation platforms e g Eloqua CRM systems e g Salesforce and ABM Account Based Marketing Strategic Analytical Mindset Demonstrated ability to use data and insights to inform marketing strategies and optimize campaign performance Strong business acumen and ability to translate business objectives into actionable marketing plans Communication Ability to influence and collaborate across international and matrix teams and communicate effectively with stakeholders at all levels Adaptability Innovation Comfortable working in ambiguity adaptable to changing priorities and passionate about leveraging new marketing technologies and digital tools Industry Knowledge Experience in B2B marketing preferably in technology components or related fields is a plus Understanding of marketing attribution models and customer journey mapping Educational Background Bachelor s degree in Marketing Business or related discipline Master s degree is a strong plus Open to working across time zones Preferred Qualifications Experience in a global organization with cross-cultural team Advanced knowledge of channel strategy digital marketing landscape and marketing technology best practices Strong copywriting editing and messaging architecture skills Proven ability to effectively manage budgets vendor relationships and external agencies Positive attitude strategic problem-solving skills and a proactive see it own it do it mindset What s In It for You At Arrow we recognize that financial rewards and great benefits are important aspects of an ideal job That is why we offer competitive financial compensation including various compensation plans and a solid benefits package Flexi work hours Insurance Bonus Growth Opportunity And more About Arrow Arrow Electronics Inc NYSE ARW Arrow Electronics Inc NYSE ARW an award-winning Fortune 154 and one of Fortune Magazine s Most Admired Companies Arrow guides innovation forward for over 220 000 leading technology manufacturers and service providers With 2024 sales of USD 27 9 billion Arrow develops technology solutions that improve business and daily life Our broad portfolio that spans the entire technology landscape helps customers create make and manage forward-thinking products that make the benefits of technology accessible to as many people as possible Learn more at Our strategic direction of guiding innovation forward is expressed as Five Years Out a way of thinking about the tangible future to bridge the gap between what s possible and the practical technologies to make it happen Learn more at For more job opportunities please visit Location IN-KA-Bangalore India Time Type Full time Job Category Marketing and Communications
