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Account Manager
1 month ago
We are looking for a detail-oriented candidate with experience in tag management, marketing analytics reporting, and campaign tracking. The role involves supporting the team in tracking implementation, marketing analytics reporting, and generating campaign reports to measure performance.
Job Description:
Key Responsibilities:
Tag Implementation Support:
- Assist in implementing and maintainingGTM, GA4, Firebase, and MMPtags for websites and apps.
- Work with senior team members to ensure proper tracking ofuser interactions, conversions, and campaign events.
- Help maintaintagging documentationand track implementation issues.
Marketing Analytics Reporting:
- Create and maintainmarketing campaign reportsusingExcel and Google Analytics.
- Prepareweekly/monthly performance dashboardsto trackad campaigns, conversions, and engagement trends.
- Usepivot tables, charts, and data visualizationto summarize findings.
- Identifyinconsistencies in data and assist in troubleshooting issuesrelated to reporting.
Platform Data Quality Support:
- Assist inQA checksto verify accurate data tracking and marketing reports.
- Collaborate with teams tomonitor campaign KPIs and data quality.
Collaboration Learning:
- Work closely withdigital marketing teams, analysts, and account managersto support campaign tracking needs.
- Stay updated on best practices intag management and marketing reporting.
