Product Growth Manager

Who are we and what do we do BrowserStack is the world s leading cloud-based software testing platform empowering over 50 000 customers including Amazon Microsoft Meta and Google to deliver high-quality software at speed Founded in 2011 by Ritesh Arora and Nakul Aggarwal the company has grown to support more than two million tests daily across 22 global data centers providing instant access to 35 000 real devices and browsers With over 1 200 employees and a remote-first approach BrowserStack operates at the intersection of scale reliability and innovation Its suite of products spans manual and automated testing visual regression accessibility and test management all designed to simplify the testing process for modern development teams Behind the scenes BrowserStack continues to push the boundaries with AI capabilities like smart test case generation and design flakiness detection auto-healing and more helping teams reduce maintenance overhead debug faster and catch issues earlier in the development lifecycle Recognized for its innovation and growth BrowserStack has been named to the Forbes Cloud 100 list for four consecutive years With backing from investors like Accel Bond and Insight Partners the company continues to expand its product offerings and global footprint Joining BrowserStack means being part of a mission-driven team dedicated to shaping the future of software testing About BrowserStack BrowserStack is the world s leading software testing platform powering over two million tests every day across 15 global data centers BrowserStack s products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments devices browsers operating systems and versions We help Tesco Shell NVIDIA Discovery Wells Fargo and over 50 000 customers deliver quality software at speed by moving testing to our Cloud With BrowserStack Dev and QA teams can move fast while delivering an amazing experience for every customer BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet We recently secured 200 million in Series B funding at a 4 billion valuation in June 2021 At BrowserStack we solve real problems each day is a unique challenge and an opportunity to make a difference We strive to be open transparent and collaborative so no feat is too big to achieve BrowserStack is an extension of its people and a place where they can grow both professionally and personally To that effect we re humbled to be recognized by leading organizations around the world BrowserStack is Great Place to Work-Certified TM 2020-21 Named SaaS Startup of the Year in 2022 by SaaSBOOMi Ranked in Forbes Cloud 100 in 2021 - for the second time Featured in LinkedIn Top Startups India 2018 Role in Nutshell As a Product Growth manager you will build and drive the GTM strategy for our products You will directly contribute to driving customer acquisition and revenue growth This role will help you develop a 360-degree view of the GTM motion of a B2B developer product You will develop compelling product positioning and messaging that communicates the value of BrowserStack products in a differentiated manner to our target audience driving awareness and trial of product launches You will bring a growth mindset and build the channel strategy for our products You will identify opportunities to leverage existing channels such as Content SEO Developer relations etc and nurture new channels to drive product growth You will develop initiatives and work closely with Product Marketing Monetization Partnerships and Sales teams to experiment with validate and execute them What You ll Do Be a strategic growth partner for each product actively contributing to solving key GTM problems that directly impact critical success metrics Drive continuous improvement in messaging creative and channel strategy to increase conversion Support new product feature launches by partnering with brand digital marketing PR etc to roll out an integrated GTM plan for driving awareness and trial Partner closely with product and sales team to produce high impact collaterals including Pitch Deck Battlecards Sales sheets ROI calculators Build vs Buy etc Deep dive into different channels understand the key levers that influence each channel Communicate a point of view on what channel might work best for a particular product Place bets on individual channels and assess product-channel fit by performing experiments and double down when successful Partner with channel owners to inform investment across various channels through rapid experimentation and ROI analysis What You ll Bring 7 years experience with at least 4 years experience in either Product Management Strategy Product Marketing or Growth Marketing roles ideally with SaaS products Strong problem solving and analytical skills Prior knowledge with messaging positioning different channels of distribution is a plus not mandatory A compelling communicator with the ability to influence leadership and senior stakeholders in the organization Interested and willing to learn best practices of developer products Experience marketing technical products developer tools frameworks platforms with the ability to understand underlying tech and developer personas is a bonus Benefits In addition to your total compensation you will be eligible for following benefits which will be governed by the Company policy Medical insurance for self spouse upto 2 dependent children and Parents or Parents-in-law up to INR 5 00 000 Gratuity as per payment of Gratuity Act 1972 Unlimited Time Off to ensure our people invest in their wellbeing to rest and rejuvenate spend quality time with family and friends Remote-First work environment that allows our people to work from home Remote-First Allowance for home office setup connectivity accessories co-working spaces wellbeing to ensure an amazing remote work experience