Head - Marketing (12-15 Yrs) Pune/mohali/punjab (marketing/pr/advertising)

Marketing HeadPosition Summary- Cogneesol is seeking a Marketing Manager to serve as the Brand Custodian - owning shaping and safeguarding the company s identity reputation and market positioning This role is less about hands-on campaign execution and more about strategic leadership orchestration and internal-external alignment - The position will ensure consistency clarity and impact across all touchpoints while managing outsourced partners and securing management buy-in for key initiatives This role will serve as the strategic interface between business delivery and corporate functions - ensuring marketing acts as an enabler of growth and organizational identity - In this role individual will be deeply involved in planning and executing strategic marketing initiatives while working closely with inter-departmental teams The individual will be an integral part of enhancing market presence and awareness for our diverse offerings - This role further entails driving Thought Leadership through contributions in blogs newsletters and research studies As an enabler for carrying out the role effectively the individual can expect a collaborative and innovative work culture conducive for individual and team excellence Experience - 12-14 Years of IT ITeS KPO organization experience with at least 5 years in a leadership or brand-focused role Strong preference for track record of organic growth in the career with experience in progressively challenging marketing communications positions Key ResponsibilitiesBrand Leadership Custodianship- Define articulate and safeguard the company s brand identity positioning and voice - Ensure brand consistency across all channels internal and external communications and partner-led initiatives - Act as the primary guardian of Cogneesol s reputation with clients prospects employees and the market Marketing Strategy Planning- Develop and maintain a strategic marketing roadmap aligned with business goals - Translate business priorities into marketing narratives campaigns and thought-leadership themes - Monitor industry trends competitive positioning and emerging opportunities to guide marketing strategy External Collaborators Partner Orchestration- Serve as the single point of accountability for coordinating with multiple outsourced partners creative agencies PR digital content events design - Draft and manage agency collaborator briefs set expectations and align deliverables with Cogneesol s objectives - Streamline coordination to achieve efficiency consistency and speed to market - Establish performance metrics for each partner and ensure outputs meet agreed quality and brand standards - Build long-term relationships with select partners to improve speed efficiency and trust Internal Stakeholder Management- Liaise with Management and Business Leaders to align marketing priorities with growth objectives - Secure buy-in on campaigns budgets and brand investments - Act as the voice of marketing in leadership discussions while ensuring feedback loops into execution Measurement Reporting- Define and track KPIs across awareness engagement lead generation and employer branding - Present regular updates to management on marketing performance and ROI - Recommend course corrections and strategic pivots when necessary Functional Skills Experience ExposureCollaboration Alignment- Work closely with services and CoE Operations teams to strategize on services and solutions positioning market validation messaging and roadmap development to ensure strong industry endorsement and new business development - Review the governance standards and operational protocols for the sign-off on all corporate communications emanating from the institution to ensure that quality assurance is maintained and brand guidelines are adhered to - Ability to work together with sales team Multi-Channel Marketing Campaigns- Plan and execute multichannel marketing campaigns including email marketing social media webinars and events - Experience in support event operations including booth design event collaterals emailers social media coverage etc - Develop a calendar for external speaking engagements for key personnel and assist in the preparation of speeches for senior executives Client Prospect Sales Collaboration- Create customer presentations and contribute in building key proposals- Maintain and update product and services pricing portfolio processes and procedures for bid management- Being a member of the core team that is responsible for delivering successful in-person client prospect visit s Content Development- Manage the end to end development of creative campaigns for both demand generation and brand building initiatives- Creating content and managing positioning in website creating sales kits including case studies whitepapers presentations etc - Experience in supporting webinars with preferred past exposure to go to webinar- Exposure of writing articles in leading publications which have enhanced company visibility and branding- Establish thought leadership to ensure its vision of an industry leader services solutions and new launchesBehavioral Skills ExperienceIndividual Skills- Strong grounding in brand management communications and partner management - Ability to think strategically while executing pragmatically through others- Spoken and written business English to a high level- Good understanding of IT services and BPS industryInterpersonal Team Skills- High on collaboration influence and articulation - Trusted advisor to management not just a campaign executor - Great relationship management and stakeholder management skills a good collaborator and team-worker- Ability to operate in matrix environment and a culture of sharing and exploiting best practice in a shared services environmentProject Management- Prior experience working with outsourced marketing vendors agencies is essential- Excellent influencing skills with the ability to build buy-in and resilience to deal with set-backs- Well-developed prioritization skills with the ability to juggle a large portfolio of projects with competing demands for timeQualifications Experience- Post-Graduate Masters in Business Administration MBA - From a High-ranking institute Preference - Graduate Bachelor s in Engineering Technology Preference or Science Commerce Honors What is on Offer - Opportunity to work with a poised-for-fast-growth ITeS organization be a part of the growth story- Opportunity to work with a ITeS organization with a diverse bouquet of services including F A Insurance CX Legal Analytics and Technology- Opportunity to work with CEO COO CS TO directly- Opportunity to develop build a team that delivers on complete B2B marketing function mandate ref updazz com