Digital Marketing Specialist

3 weeks ago

Ahmedabad, Gujarat, India Outsourced Full time
Job Description

Creative & Social Media ExpertWork Setup: Office-Based

Schedule: 6:30 AM IST

About the Role Were looking for a creative powerhouse to bring fresh energy, design flair, and social media expertise to our brand. Youll manage our visual identity, content calendar, and audience engagement from producing Reels and memes to designing brochures and email campaigns.

Must-Haves

- 2+ years of experience in content or brand marketing
- Proficiency in Adobe Creative Suite (Illustrator & InDesign)
- Skilled in producing Reels/TikToks with strong storytelling and editing
- Experience with CapCut or InShot for video editing
- Strong design skills using Canva Pro
- Social media management experience with Meta Business Suite
- Experience in email marketing (Mailchimp or Klaviyo)
- Strong copywriting skills with clarity, personality, and no fluff
- Ability to manage a rolling content calendar and meet deadlines
- Understanding of Aussie culture, humor, and memes

Nice-to-Haves

- Knowledge of YouTube Shorts optimization
- Skills in creating memes and viral social content
- Experience designing packaging inserts, flyers, and media kits
- Familiarity with tools like Notion and Google Sheets

What Youll Do

- Design branded assets, IG carousels, memes, banners, and marketing materials (Adobe Illustrator, InDesign, Canva Pro)
- Edit 35 weekly Reels/TikToks with subtitles, hooks, music, and brand elements; repurpose for YouTube Shorts and Facebook
- Post and schedule daily content across Instagram, TikTok, and Facebook; maintain a rolling content calendar
- Engage with followers by responding to comments and DMs quickly and with personality
- Design email banners/content blocks and send weekly campaigns with compelling visuals

Weekly Output Expectations

- 57 Instagram posts/week
- 3 TikToks/week
- Daily stories
- 1 email campaign/week
- Media kit/flyer updates as needed
- Daily engagement with followers

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