Performance Marketing Manager

4 weeks ago

Surat, Gujarat, India ATCG Lifescience. Full time
We are looking for a data-driven and creative Performance Marketing Manager to plan, execute, and optimize paid digital marketing campaigns across platforms. The ideal candidate will be responsible for acquiring high-quality traffic, improving ROAS, and driving measurable business growth through performance channels.

Key Responsibilities:

- Plan and manage paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital platforms.
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- Optimize campaigns regularly to meet KPIs such as CTR, CPA, ROI, and conversion rates.
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- Monitor daily performance metrics and generate detailed campaign performance reports.
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- Conduct A/B testing of creatives, ad copies, landing pages, and targeting strategies.
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- Collaborate with the content and design teams for creative assets and landing page improvements.
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- Manage digital ad budgets effectively and allocate spending based on performance insights.
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- Stay updated on digital trends, ad platform updates, and competitor strategies.
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- Analyze customer journeys, set up conversion tracking, and identify funnel bottlenecks.
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- Work with analytics tools like Google Analytics, Google Tag Manager, and other attribution models.

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Requirements:

- Bachelor's degree in Marketing, Business, or a related field.
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- 3+ years of hands-on experience in performance marketing or digital advertising.
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- Proven experience in running and optimizing paid campaigns (Google Ads, Facebook, etc.).
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- Strong analytical skills and proficiency with Excel and reporting dashboards.
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- Experience with tools like Google Ads, Meta Business Manager, Google Analytics, and other ad-tech platforms.
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- Understanding of conversion rate optimization and landing page performance.

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Preferred:

- Certification in Google Ads or Facebook Blueprint.
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- Experience in e-commerce, B2B lead generation, or mobile app campaigns.

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