Performance Marketing Executive

3 weeks ago

Pune, Maharashtra, India Frido Full time
About the Role:

We are seeking a dynamic Performance Marketing Executive to join our growing marketing team. In this role, you will play a critical part in driving the success of our advertising campaigns across all marketplaces and Qcom. You will be responsible for managing and scaling ad campaigns across multiple formats to optimize performance, increase brand visibility, and maximize sales.

Key Responsibilities:

- Monitor daily campaign performance, analyze metrics, and take data-driven decisions to improve ROI.
- Develop and implement keyword strategies, bid strategies, and targeting methods.
- Analyze and interpret key metrics such as ACOS (Advertising Cost of Sale), ROAS (Return on Ad Spend), CTR (Click-Through Rate), and CPC (Cost Per Click).
- Use Amazon's advertising tools, reporting systems, and third-party analytics platforms to extract insights and optimize campaigns.
- Work with the marketing team to allocate and optimize advertising budgets across multiple product lines.
- Collaborate with the sales and product teams to align advertising goals with overall sales objectives.
- Share insights and actionable recommendations with senior management and other stakeholders.

Required Skills:

- Minimum 1+ years of hands-on experience with Amazon Ads (PPC, Sponsored Products, Sponsored Brands, etc.).
- Proven experience in managing and optimizing campaigns on Amazon Advertising Console or similar tools.
- Strong proficiency in Excel, Google Sheets, and data visualization tools.
- In-depth understanding of Amazon's ecosystem, including keyword targeting, product targeting, bidding strategies, and reporting metrics.
- Excellent written and verbal communication skills, with the ability to prepare reports and collaborate across teams.

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