Content Writer

Job Description

About Optimite

Optimite is the Email Ops-as-a-Service partner for high-growth eCommerce brands and agencies. We fully manage email strategy, copy, design, development, QA, and reporting - so our clients can step out of the inbox and scale faster. Trusted by over 500 teams globally, we deliver fast, conversion-focused email systems built on Figma and executed in 48 hours or less.

Team

With a mission to become the Worlds No. 1 Email Marketing Agency, were scaling at hyper-growth. Our founders, Nishant and Sushant Yadav, launched Optimite in 2019 and have since partnered with the largest Shopify brands and digital agencies across the US and Europe.

About The Role

As an Content Writer at Optimite, youll craft compelling, brand-aligned email content that drives engagement and conversions for our clients. Youll manage the end-to-end process of email content creation, from ideation and planning to execution and quality control, ensuring every message resonates with its audience.

In addition to client work, youll dedicate 20% of your time to in-house content initiatives, such as creating blogs, Quora responses, or thought leadership articles, to amplify Optimites voice and authority.

Youll Focus On

- Copywriting & Storytelling (45%)
- Planning & Collaboration (35%)
- Proofreading & Quality Control (20%).

What will you do

Role

As the Content Writer, youll own the lifecycle of email content creation and contribute to Optimites in-house content strategy. Your role will include the following:

Copywriting & Storytelling (45%)

- Craft persuasive email content, including subject lines, preheaders, body copy, and CTAs that drive opens, clicks, and conversions.
- Tailor messaging to client personas and campaign goals while maintaining brand consistency across all communications.
- Develop in-house content such as blogs, Quora responses, and articles to enhance Optimites industry presence.
- Collaborate with designers to ensure cohesive and impactful email campaigns that align with visuals.
- Metrics youll own:
- Click-Through Rate (CTR): Increasing clicks through compelling email content.
- Conversion Rate: Driving measurable actions like purchases or sign-ups.
- Engagement Metrics: Improving open rates and reducing email churn.

Planning & Collaboration (35%)

- Work closely with account managers, and designers to align email content with broader campaign objectives.
- Contribute to planning email sequences, promotional schedules, and messaging frameworks for clients.
- Brainstorm and plan in-house content projects to establish Optimite as a thought leader in email marketing.
- In addition to client work, youll dedicate 20% of your time to creating both short-form and long-form content such as; social media posts (when required), infographics, Quora/Reddit responses, blogs, and thought leadership articles to amplify Optimites voice and authority.
- Metrics youll own:
- Campaign Effectiveness: Meeting or exceeding client KPIs.
- Content Calendar Adherence: Ensuring timely content delivery.
- Collaboration Effectiveness: Measuring feedback from cross-functional teams.

Proofreading & Quality Control (20%)

- Review and edit all email content to ensure grammatical accuracy, clarity, and adherence to brand guidelines.
- Conduct final checks for email formatting, personalization tags, and overall functionality before deployment.
- Maintain quality control to ensure all deliverables meet client and in-house standards
- Reducing the number of revisions needed per deliverable.
- Metrics youll own:
- Error Rate: Minimizing errors in client and in-house content.
- Content Approval Time: Reducing time required for content approval cycles.

Must Have

- 3+ years of experience in content writing, with a focus on email marketing or copywriting.
- Experience working with eCommerce brands or in an agency setting.
- Exceptional writing and storytelling skills, with a proven ability to craft engaging, high-performing email content.
- Knowledge of email marketing metrics (e.g., open rates, click-through rates) and how copy influences performance.
- Strong attention to detail, with excellent proofreading and editing abilities.
- Familiarity with email marketing platforms such as Klaviyo, Mailchimp, or HubSpot.
- Ability to adapt writing style to match diverse client brands and personas.

Good to have

- Familiarity with AI writing tools like ChatGPT, Claude, or Perplexity for generating or refining content ideas.
- Experience with A/B testing for email elements like subject lines, CTAs, and body content.
- Familiarity with tools like Grammarly, Hemingway, or similar software for content refinement.
- Knowledge of SEO principles to improve discoverability of in-house content.

What would success look like for you

- Delivering email content that drives measurable results for clients, including high engagement and conversions.
- Contributing to Optimites thought leadership by creating impactful in-house content.
- Establishing a reputation for delivering error-free, impactful copy that aligns with client and in-house goals.
- Collaborating seamlessly with cross-functional teams to execute cohesive, high-quality campaigns.

Culture Fitment

- Youre self-driven and take ownership of your work from strategy to execution.
- Youre passionate about storytelling and understand the power of content to build authority and trust.
- You value collaboration and work well with cross-functional teams to align content with broader company goals.
- You are growth-oriented and continuously seek to improve and optimize content for greater impact.
- You embrace feedback and are always seeking opportunities to learn and grow.

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