Social Media Strategist

Social Media Strategist About Everhope Oncology Everhope Oncology is on a mission to transform cancer care by making high-quality treatment more accessible patient-friendly and closer to home Backed by Narayana Health one of India s leading hospital systems W Health Ventures a healthcare venture capital firm and 2070 Health a healthcare-focused venture studio Everhope has secured 10 million in seed funding to establish a nationwide network of medical and surgical oncology facilities Starting in Delhi and Mumbai Everhope plans to expand to 10 cities over the next three years bringing expert-led early diagnosis daycare chemotherapy and surgical oncology to locations where patients need them most India faces a growing cancer burden with over 150 million people expected to be diagnosed in their lifetime Everhope is tackling this challenge head-on by creating smaller strategically located centers that eliminate the logistical and emotional barriers to care If you re passionate about shaping the future of oncology and want to be part of a high-impact patient-first organization join us in building a new era of cancer treatment one that prioritizes convenience empathy and innovation Role Details The Social Media Strategist at Everhope Cancer Centre will lead execute and grow our presence across Instagram Meta YouTube and LinkedIn This role owns end-to-end social media performance from strategy to publishing to analytics You are not just a strategist You are a hands-on content creator who can Record basic videos when needed Do minimal edits cutting captioning formatting Spot trends early Write scripts hooks and captions Post content regularly Track analytics and improve based on data A background in healthcare content or experience growing a page is a strong plus Responsibilities Strategy Planning Own the social media roadmap for Everhope across all platforms Create monthly weekly content calendars tied to brand priorities Identify content opportunities across patient education doctor content centre updates etc Proactively bring new ideas series formats and experimental content Hands-On Content Creation Record simple videos doctors quick explainers reels BTS content Capture moments across the centre that can become social stories Do minimal editing trimming adding captions formatting for Reels Shorts Create quick-turnaround content without depending on large shoots Write hooks scripts captions and CTAs aligning with Everhope s tone Posting Execution Upload content with correct formatting timing hashtags SEO tags Maintain a consistent brand voice across all platforms Coordinate with designers video producers and editors for larger pieces Ensure daily weekly posting cadence is maintained without fail Performance Analytics Track KPIs reach retention engagement growth Build weekly monthly dashboards A B test hooks formats posting times and CTAs Iterate continuously based on performance insights Trend spotting Innovation Monitor social media trends formats audio and topic spikes Quickly adapt trends into Everhope-appropriate content Identify opportunities in healthcare conversations and awareness days Collaboration Work with doctors to plan medically accurate but simplified content Coordinate with marketing SEO and ops to align social with brand goals Work closely with the Video Producer to maintain a flowing content pipeline Requirements Must-Have 2-4 years of experience managing social media for a brand creator or agency Proof of work links showcasing growth campaigns or successful content formats Strong writing skills hooks scripts captions educational content Ability to create content independently shooting simple videos minimal edits Understanding of Instagram Meta YouTube LinkedIn algorithms growth levers Strong analytical mindset retention CTR impressions watch time High ownership you run social as if it s your own brand Good-to-Have Experience with healthcare wellness or doctor-led brands Ability to simplify medical topics into accessible content Familiarity with AI tools for content generation or efficiency Understanding of paid amplification and boosting strategies Who You Are A creator strategist in one Someone who enjoys thinking planning and executing Highly organised fast-moving and independent Deeply plugged into social media culture and trends Someone who thrives in mission-driven meaningful work