AI Marketing Lead

3 weeks ago

Kollam, India Swirl Full time

About Swirl Swirl is building the Palantir for Agentic Commerce: a low/no-code platform for enterprises to create multimodal AI agents with observability, governance, and real voice-of-customer context. We work with OEMs across consumer electronics, automotive, appliances and equipment. The role Own our brand and content end-to-end: conceive → design → ship campaigns that generate qualified meetings and pipeline. You’ll pair exceptional visual design with crisp product-marketing copy and ship weekly across web, socials, email, and sales collateral. What you’ll do - Ship full campaigns: concept, positioning, creative, landing page, email, organic + paid social; own UTMs and basic analytics. - Design system & assets: brand kit, decks, one-pagers, case studies, ads, event/booth collateral, motion snippets. - Product marketing: ABM packs, solution briefs, comparison pages, vertical pages; turn SME/customer interviews into clear narratives. - Social & “vibe marketing”: founder ghostwriting, carousels/memes/shorts, community posts (/X/Reddit/YouTube); fast A/B testing. - Website: wireframe in Figma; build in Webflow/Framer (or with dev); own conversion experiments. - Operate with AI: use AI tools to ideate, write, design, edit, and analyze to 10× output. What great looks like (90–120 days) - Brand kit + reusable templates shipped in 30 days. - 2–3 integrated campaigns/month with meeting & pipeline goals. - Website hero + 2 key pages refreshed; +30% lift in demo requests. - Weekly social cadence (founder + company) with measurable reach/engagement. Must-haves - 2–5 years in SaaS/enterprise or tech marketing/design (startup or agency). - Portfolio showing: a live landing page, a performing social/carousel, a case study or long-form piece, and a sales/pitch deck. - Expert in Figma + Adobe (Ps/Ai; Ae or motion a plus). Strong copywriter (clarity > fluff). - Proven end-to-end campaigns with results (meetings/pipeline, CTR/CPC/ROAS, etc.). - AI-native and scrappy: ChatGPT/Claude, Midjourney/DALL·E, Runway/Descript/CapCut, Perplexity, Notion AI; plus Webflow/Framer, HubSpot/GA4/Looker, /Google Ads, Apollo/Lemlist, Zapier/Make. Nice-to-haves SEO basics, lightweight video/motion, community building, events. How to apply (required) Email prashant.ramani@goswirl.live with subject “AI Marketing Lead – YourName” and include: 1. Campaign links (2–3): show design + copy + audience targeting (screenshots or live links). 2. Results: your best campaign’s numbers—meetings booked, pipeline ($), and any of CTR, reach/engagement, CPC/CPA, ROAS. 3. Product-marketing note (≤300 words): what PMM strategy & collaterals you led (decks, ABM packs, case studies), with links. 4. Portfolio/linktree + . Hiring process Intro (30m) → paid working session (48h): one-pager + carousel + hero section → portfolio deep-dive → references → offer.

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