
Creative Lead
2 weeks ago
We are looking for a Creative Lead to drive the design direction and execution of all brand-related assets. This role will be pivotal in delivering high-impact, visually engaging, and brand-aligned creatives across digital and offline marketing channels. The ideal candidate will have deep experience in fashion or lifestyle branding and a sharp eye for visual storytelling.
Key Responsibilities:
- Lead the conceptualization and execution of creative assets across all platforms – digital, print, and campaign-specific.
- Own the creative process end-to-end, from brief to execution, ensuring on-brand and timely delivery.
- Design and oversee the development of marketing collaterals including banners, emailers, social media creatives, print ads, in-store displays, and packaging.
- Collaborate closely with brand, marketing, and content teams to translate marketing strategies into compelling visual communication.
- Mentor and manage junior designers, reviewing their work to maintain quality and consistency.
- Ensure brand consistency across all visual touchpoints while evolving the visual identity in line with brand goals.
- Stay updated with design trends, tools, and competitor activity to bring fresh perspectives into the brand's visual narrative.
Requirements:
- 7–10 years of experience in graphic design or art direction, preferably in the fashion, lifestyle, or retail space.
- A strong, relevant portfolio showcasing fashion or lifestyle branding, digital campaigns, and cross-platform work.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); knowledge of Figma or Canva is a plus.
- Excellent attention to detail, typography, layout, and color theory.
- Strong project management and communication skills, with the ability to juggle multiple projects and priorities.
- Prior experience leading or mentoring a small team is preferred.
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