Creative Lead

3 weeks ago

Bengaluru, Karnataka, India KukuFM Full time

Key Responsibilities

Team Leadership and Management

- Lead and manage a team of 5-7 editors and creative professionals.

- Develop team capabilities through mentorship, training, and performance coaching.

- Implement efficient workflow processes and creative quality standards.

- Conduct regular performance reviews and provide constructive feedback.

- Foster a collaborative and innovative team environment.

- Allocate projects and manage team workload effectively.

Creative Strategy

- Develop comprehensive marketing creative strategies for Guru App's Hindi market.

- Create end-to-end marketing assets across digital platforms.

- Conceptualize and execute performance marketing creatives.

- Design engaging visual narratives that resonate with Tier 2 and Tier 3 audiences.

- Oversee and approve final creative outputs from the team.

Content Creation

- Produce high-impact video ads, social media content, and promotional materials.

- Develop creative concepts that drive app downloads and user engagement.

- Create scripts and storyboards for various marketing campaigns.

- Ensure brand consistency across all creative assets.

- Provide strategic guidance and creative direction to the editing team.

AI and Technology Integration

- Leverage Gen AI video creation tools for innovative content production.

- Stay updated with the latest AI-driven creative technologies.

- Experiment with and implement cutting-edge AI video generation techniques.

- Optimize AI-generated content for maximum engagement.

Performance Marketing Support

- Collaborate with the performance marketing team.

- Develop creatives optimized for conversion and user acquisition.

- Analyze creative performance metrics and iterate accordingly.

Required Skills And Qualifications

Management Expertise

- Minimum 2-3 years of team leadership experience.

- Proven track record of managing creative teams.

Experience in:

- Team performance management.

- Creative workflow optimization.

- Talent development.

- Cross-functional team collaboration.

Technical Expertise

- Proficiency in Gen AI video creation tools.

- Advanced knowledge of creative software:

- Adobe Creative Suite (Photoshop, Premiere, After Effects).

- AI video generation platforms.

- Social media design tools.

- Advanced editing and post-production skills.

Experience and Background

- 5-7 years of experience in creative leadership roles.

- Proven track record in promo/ad creation.

- Extensive experience in performance marketing creative development.

- Strong understanding of the digital marketing landscape.

- Portfolio demonstrating team management and creative versatility.

Leadership Skills

- Strong team management capabilities.

- Ability to mentor and develop creative talent.

- Excellent communication and interpersonal skills.

- Strategic thinking and problem-solving abilities.

- Capacity to manage multiple projects simultaneously.

- Conflict resolution and team motivation techniques.

Language Skills

- Fluent in Hindi and English.

- Understanding of colloquial language and youth communication.

Technical Requirements

Proficiency in:

- Midjourney.

- DALL-E.

- Runway ML.

- Other emerging Gen AI video tools.

- Understanding of AI content generation ethical guidelines.

- Ability to manually enhance and refine AI-generated content.

Cultural Fit

- Entrepreneurial mindset.

- Passion for technology and learning.

- Commitment to creating impactful, meaningful content.

- Ability to work in a fast-paced, innovative environment.

(ref:iimjobs.com)

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