Director of Admissions

Job Description Strategic Planning & Leadership - Develop and execute the university’s annual and long-term admissions strategy in alignment with academic and institutional goals. - Provide leadership to the Admissions Department, including planning, resource allocation, staff supervision, and performance evaluation. - Establish enrollment targets and monitor progress toward achieving them. Student Recruitment & Outreach - Lead national and international student recruitment initiatives to attract a diverse and talented student body. - Develop partnerships with schools, coaching centers, educational agents, and international recruitment platforms. - Organize and participate in education fairs, school visits, open houses, webinars, and promotional campaigns. Admissions Operations - Supervise all application processing, document verification, eligibility checks, and selection processes. - Ensure admissions are conducted in a transparent, timely, and policy-compliant manner. - Oversee entrance examinations, interviews, and merit-based selections as per program-specific requirements. Marketing & Communication - Collaborate with the Marketing Department to create impactful admissions campaigns, including digital, print, and PR initiatives. - Ensure clear and consistent communication with prospective students, parents, and counselors regarding programs, deadlines, scholarships, and admissions procedures. Data Management & Reporting - Utilize CRM systems and data analytics to track applicant behavior, conversion rates, and campaign effectiveness. - Prepare regular reports and presentations for university leadership and accreditation bodies. Policy & Compliance - Ensure adherence to university policies, UGC norms, and relevant regulatory guidelines. - Maintain confidentiality and integrity in handling applicant data and sensitive information. Qualifications & Experience: - Master’s degree in education, Management, Marketing, or related fields (Ph.D. preferred). - Candidates having experience of working with premium institutes is preferred. - Minimum of 10–15 years of progressive experience in higher education admissions or enrollment management. - Prior leadership experience in admissions within a reputed university or educational organization. - Deep understanding of national and international education systems, student mobility trends, and regulatory frameworks. Key Skills & Competencies: - Strong leadership, strategic thinking, and decision-making skills. - Excellent communication, interpersonal, and public speaking abilities. - Data-driven approach with proficiency in CRM systems, admissions software, and Microsoft Office. - Strong organizational and project management skills. - Ability to work in a dynamic, cross-functional, and multicultural environment. - Familiarity with digital marketing tools and student engagement platforms. Desirable Attributes: - Exposure to global education markets (e.g., South Asia, Africa, Middle East). - Experience with student financial aid and scholarship administration. - Track record of innovation and growth in student recruitment. Salary & Benefits: - Competitive and commensurate with experience. - Performance-based incentives. - Housing / relocation assistance as per university norms. - The list is an indicative not exhaustive. You shall extend your advice, for any work, as and when asked by the competent authority of the University.