SEO & Digital Marketing Executive

1 day ago

Rajkot India Trinity Unicepts Pvt. Ltd. Full time

Job Description Perks: Self development training Direct reporting to COO Comprehensive benefits package Opportunities for professional growth and development. Friendly and growth oriented professional culture Key Responsibilities Area : Social Media Management: - Create, schedule, and monitor engaging content across various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, etc. - Monitor social media trends, respond to comments, and engage with the online community to build a strong brand presence. Content Creation: - Develop and curate high-quality and relevant content, including blog posts, articles, infographics, videos, and more, to engage the target audience and attract potential customers. Email Marketing: - Plan, execute, and optimize email marketing campaigns to nurture leads and retain existing customers. - Monitor email performance metrics, analyze results, and make data-driven improvements. Search Engine Optimization (SEO): - Assist in developing and implementing SEO strategies to improve organic search rankings, increase website traffic, and drive conversions. - Conduct keyword research and monitor website analytics. Pay-Per-Click (PPC) Advertising: - Manage PPC campaigns on platforms such as Google Ads and/or social media ads. - Optimize ad performance, budget allocation, and bidding strategies to achieve marketing objectives. Analytics and Reporting: - Utilize various analytics tools to track and analyze the performance of digital marketing initiatives. - Prepare regular reports, present key findings to the team, and suggest improvements based on data insights. Website Management: - Collaborate with the web development team to update and maintain the company website. - Ensure content accuracy, mobile responsiveness, and user-friendly navigation. Online Partnerships and Collaborations: - Identify potential partnerships, influencers, or affiliates to enhance brand exposure and reach a wider audience. A/B Testing: - Conduct A/B tests on different marketing elements, such as ad copy, landing pages, and email subject lines, to optimize campaign performance. Stay Updated on Industry Trends: - Keep abreast of the latest trends, tools, and technologies in the digital marketing landscape and share insights with the team to enhance overall marketing strategies. Requirements: - Bachelor's degree in Marketing, Communications, or a related field. - At least 1 year of experience in digital marketing or a related role. - Proficiency : - Strong understanding of various digital marketing channels and their respective strategies. - Social media management, content creation, email marketing, SEO, and PPC advertising. - Skills: Familiarity with digital marketing analytics tools such as Google Analytics. - Communication Skills: Excellent written and verbal communication skills. - Creativity: Creative thinking and the ability to generate innovative marketing ideas. - Attention to Detail: Detail-oriented with the ability to manage multiple projects simultaneously. - Adaptability: The digital marketing landscape is constantly evolving, so the ability to adapt to new technologies and trends is crucial for success in this role. - Time Management: The ability to manage time effectively and prioritize tasks is important for meeting deadlines and achieving marketing goals. - Analytical mindset with the ability to interpret data and make data-driven decisions. - Team player with strong interpersonal skills. **If interested, please share your resume on [Confidential Information] or contact us at +91 7869914164

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