Product Marketing Manager

About RISA Labs Cancer patients face not just a disease, but a broken system where delays in treatment are common due to outdated, error-prone workflows. RISA Labs is changing that with our Business Operating System as a Service (BOSS) - a powerful platform built for the vertical complexity of healthcare, that transforms healthcare operations. Unlike simple automation tools, BOSS breaks down complex workflows into small tasks, managed by smart AI agents like LLMs, digital twins, and reinforcement learners. This creates a digital workforce that doubles the efficiency of healthcare teams, letting a 1,000-person institution operate like it has 2,000 staff overnight. Founders RISA was founded by Kshitij Jaggi and Kumar Shivang, IIT Kanpur alumni with a proven track record from their previous healthcare startup, Urban Health. Their vision is to streamline oncology care through cutting-edge technology. Funding RISA Labs is backed by $3.5 million in seed funding, led by Flipkart co-founder Binny Bansal, with support from Oncology Ventures, General Catalyst, z21 Ventures, Odd Bird VC, and angel investor Ashish Gupta. Role Overview The Product Marketing Manager will lead the development of clear messaging, integrated marketing campaigns and GTM strategies for RISA's AI-powered solutions, driving awareness, adoption, and engagement across multiple channels. This role will focus on optimizing lead capture, sales enablement, and performance analysis, ensuring alignment with growth objectives and customer outcomes. Roles & Responsibilities - Track competitive landscape, conduct research, and synthesize customer/market insights for refining messaging and identifying opportunities for differentiation. Leverage these insights to optimize marketing campaigns and drive product adoption - Develop clear messaging and value propositions for RISA’s products by persona and segment, translating technical capabilities into real-world outcomes (e.G., faster time-to-therapy, fewer denials, improved utilization) - Execute integrated campaigns across webinars, digital channels, and emails to drive awareness and generate high-quality leads. Develop content to effectively communicate product benefits and value - Build high-impact GTM assets (one-pagers, battlecards, ROI calculators, landing pages, case studies) and aid sales enablement to support deal closure and customer engagement. - Partner cross-functionally with Sales, Product, and Design teams to align GTM strategies and amplify customer outcomes - Optimize lead capture workflows through CRM tools (Salesforce, HubSpot) and marketing automation. Streamline lead qualification and improve response speed, resulting in higher engagement and conversion rates - Use tools to track and analyze campaign performance and leverage data to continuously refine marketing strategies, ensuring alignment with growth objectives - Define and monitor PMM KPIs to measure and refine messaging, adoption, and overall impact Qualifications - 2 to 4 years in B2B product marketing (software, AI, or data), with strong writing and communication skills - Skilled at turning complex products into clear, differentiated messaging and collateral - Experience driving campaigns across channels (web, email, events, in-product) - Data-informed mindset with ability to define KPIs and act on insights - Collaborative partner to Product, Sales, Design, and Customer Success; Bachelor’s degree or equivalent experience Bonus Points - Familiarity with oncology operations (e.G., prior auth, pathway management, infusion scheduling, oral oncolytics, revenue cycle) - Experience with enterprise AI or workflow platforms; ability to explain technical concepts clearly