Content Associate

Role Overview We are seeking a Content Associate to join our fast-paced marketing team. This role will work directly with the broader platform and investment teams to execute end-to-end content initiatives across multiple formats and platforms. You will be the engine behind our content machine - researching, writing, editing, coordinating, and optimizing content that brings our portfolio companies, investment thesis, and brand voice to life. This is not a cookie-cutter marketing role. You will need to be intellectually curious, editorially rigorous, and operationally excellent. You will work across podcasts, social media, newsletters, events, research reports, and more - constantly context-switching between deep work and rapid execution. Key Responsibilities: 1. Content Creation & Execution (40%) ● Draft and edit content across formats: social media posts, LinkedIn articles, newsletters, blog posts, event recaps, and one-pagers, among others. ● Write compelling founder stories, investment announcements, and portfolio company spotlights. ● Develop social media content calendars and execute regularised posting across LinkedIn, Twitter, and Instagram. ● Create first drafts of scripts, outlines, and talking points for podcast episodes. ● Repurpose long-form content (podcasts, reports) into snackable formats for social media ● Write captions that balance storytelling, insight, and engagement - optimized for each platform. 2. Research & Editorial Support (25%) ● Conduct research on sectors, trends, and market dynamics to inform content and thought leadership pieces. ● Extract key insights from podcast transcripts, interviews, and internal discussions. ● Monitor startup ecosystem news, funding announcements, and emerging narratives. ● Identify content opportunities based on portfolio company milestones and industry developments. ● Fact-check content, verify data points, and ensure editorial accuracy. ● Build and maintain a content repository (templates, past campaigns, best-performing posts). 3. Coordination & Project Management (20%) ● Coordinate with design, video, and external agencies to bring content to life. ● Manage timelines for multi-stakeholder projects. ● Track content performance metrics and prepare weekly/monthly reporting. ● Maintain editorial calendars and ensure timely execution of all content initiatives. ● Liaise with portfolio companies for content collection (case studies, testimonials, event participation). ● Support logistics for content-heavy activities (workshops, panels, mixers). 4. Optimization & Growth (15%) ● Monitor social media engagement and identify patterns in high-performing content. ● Conduct A/B testing on headlines, formats, and posting times. ● Stay updated on platform algorithm changes and content best practices. ● Recommend improvements to content strategy based on data and industry benchmarks. ● Build audience personas and refine messaging for different stakeholder groups (founders, LPs, ecosystem). Requirements ● Exceptional business writing: ability to write clearly, persuasively, and with nuance across formats. ● Editorial judgment: strong command of grammar, style, tone, and storytelling structure. ● Social media fluency: deep understanding of LinkedIn, Twitter, and Instagram - what works, what doesn't, and why. ● Research skills: ability to synthesize complex information quickly and extract actionable insights. ● Digital marketing fundamentals: basic understanding of SEO, content optimization, and engagement metrics. ● Project management: ability to juggle multiple projects, prioritize ruthlessly, and deliver on time.