Manager- Marketing, Van Heusen

2 weeks ago

Gulbarga, Karnataka, India Aditya Birla Group Full time

Location-BangaloreExperience- 5-8yearsEducation- MBASkills- Marketing Performance MarketingKey Result Areas Project Management - NSO Take Offs Craft and implement comprehensive plans for new store launches and take-offs These include creators visibility drivers Offline mediums catalogues and on-site weekend activities that will drive walk-ins in the store across HOVH Mens Womens and Gold Stores across the country Media Planning and Effectiveness Plan ATL BTL and Digital plans for all activities related to success at the store Collaborating Across Teams Work closely with internal teams to ensure that our retail experience and activities are cohesive and strategically aligned with business goals Engaging with External Partners Coordinate with external partners to conceptualize and develop retail engagement properties that will drive retail walk-ins Analysing Performance Build a strong attribution model for all store-related activities to identify and scale up pilots that have worked better Retail Marketing Budget Management Keep a close eye on budgets and spends across all retail initiatives and take full accountability for results Build Large Sustainable retail programs Develop and execute marquee retail first brand activations that will be deployed across the country and will meaningfully add to brand equity and business goals CRM Content Lead Work closely with the CRM team to continuously improve content standards and improve throughput for retention campaigns Brand Plan Calendar Align with the core brand plan calendar to ensure that GTMs are represented well in-store Build engagement properties for each GTM to drive walk-ins to the store

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