Product Marketing

Job Title: Product Marketing - Treasury Experience: 10+ years Industry Requirement: Fintech / Global Bank / Treasury / Corporate Banking Experience (Mandatory) Role Overview We are seeking a seasoned Product Marketing leader to drive strategic marketing initiatives for our Treasury and Cash Management business. This role demands deep expertise in the fintech or banking sector with a strong focus on Treasury, Corporate Banking, and related financial products. The ideal candidate will have a proven track record in developing go-to-market strategies, executing integrated campaigns, driving demand generation, and enabling sales through compelling product narratives and positioning. This leadership role requires a sharp understanding of treasury and corporate banking ecosystems, customer behavior, and competitive dynamics. You will collaborate closely with cross-functional teams including product, sales, and executive leadership to ensure our Treasury offerings are positioned effectively in global markets and deliver measurable business impact. Key Responsibilities - Lead marketing strategy and execution for the Treasury product portfolio, aligned with business and revenue goals. - Develop differentiated messaging and positioning based on market insights, customer segmentation, and treasury product features. - Create and implement global and regional go-to-market plans that resonate with corporate clients, banks, and fintech partners. - Build and manage integrated marketing campaigns focused on brand positioning, client acquisition, and engagement. - Monitor market trends, competitor activity, and regulatory shifts to refine strategy and maintain competitive advantage. - Design and execute demand generation programs targeting corporate and institutional clients. - Develop marketing assets including brochures, use cases, pitch decks, competitive battle cards, and treasury product thought leadership content. - Partner with sales and relationship management teams to support deal acceleration through tailored content and messaging. - Track, analyze, and optimize marketing performance using KPIs to ensure high ROI and lead conversion effectiveness. - Drive content-led marketing initiatives such as whitepapers, blogs, reports, and media articles focused on treasury and cash management trends. - Collaborate with analyst firms, industry associations, and fintech forums to enhance credibility and visibility. - Plan and execute webinars, roundtables, and industry events to elevate brand presence. - Leverage digital channels, PR, and social media to amplify thought leadership and client engagement. - Mentor and lead a high-performing marketing team, fostering innovation, accountability, and client-centricity. - Collaborate closely with product, sales, technology, and executive leadership to craft unified marketing strategies. - Manage agency relationships and marketing partners to scale execution and drive innovation. Required Skills & Qualifications - 10+ years of experience in product marketing within fintech, global banking, or corporate banking, with strong focus on Treasury or Cash Management products. - In-depth understanding of B2B marketing within treasury, payments, liquidity management, and corporate finance. - Expertise in go-to-market strategy, demand generation, product positioning, and launch planning. - Experience working in global or regional markets with knowledge of regulatory requirements, buyer behavior, and competitive positioning. - Strong background in integrated campaign planning and execution across digital, content, and event channels. - Proficient in marketing automation tools such as HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager, etc. - Adept at using data and insights to drive decision-making, optimize campaigns, and demonstrate measurable ROI. - Proven ability to lead, influence, and collaborate with cross-functional teams and senior stakeholders. - Excellent written and verbal communication skills with the ability to craft compelling product and treasury narratives. - Strategic thinker, self-driven, with strong problem-solving, project management, and execution skills. - Comfortable operating in a fast-paced, matrixed, and outcome-driven environment. - Willingness to travel for business engagements, conferences, and stakeholder meetings. Educational Qualifications Bachelors or Master’s degree in Marketing, Business, Finance, or a related field.