Affiliate Manager

21 hours ago

Gurugram, India Collegedunia Full time

Roles and Responsibilities Affiliate and Publisher Management - Recruit, onboard, and maintain relationships with affiliates and publishers. - Negotiate commission structures, promotional terms, and partnership agreements. - Provide affiliates with necessary marketing materials, performance updates, and campaign guidelines. - Ensure compliance with brand policies, legal requirements, and performance standards. Campaign Management - Plan, launch, and manage affiliate marketing campaigns across multiple channels. - Monitor campaign performance and ensure alignment with overall marketing goals. - Collaborate with creative and performance marketing teams to develop high-converting creatives and landing pages. - Track KPIs such as conversions, ROI, CPA, and LTV to evaluate campaign effectiveness. Mobile Attribution and Tracking - Manage and optimize mobile attribution through platforms such as Appsflyer, Adjust, and Branch. - Set up tracking links, deep links, and attribution models to ensure accurate performance measurement. - Analyze user acquisition data and identify optimization opportunities for mobile campaigns. - Ensure proper integration of SDKs and tracking tools for accurate reporting and fraud prevention. Performance Analysis and Optimization - Continuously analyze affiliate performance data to identify trends and growth opportunities. - Implement A/B tests and optimize creatives, targeting, and offers to maximize ROI. - Identify underperforming affiliates or channels and take corrective actions. Budgeting and Reporting - Manage affiliate marketing budgets, forecast spend, and ensure profitability. - Prepare regular reports and insights on affiliate performance and campaign ROI for senior management. Collaboration and Strategy Development - Work closely with marketing, analytics, and product teams to align affiliate strategies with business goals. - Stay updated with affiliate marketing trends, technologies, and best practices to drive innovation and growth. Key Requirements - 2–5+ years of experience in affiliate or performance marketing. - Proven experience managing affiliates, publishers, and campaigns. - Hands-on knowledge of Appsflyer, Adjust, and Branch for mobile attribution. - Strong analytical skills with experience using data and reporting tools. - Ability to optimize campaigns for ROI, CPA, and conversion goals. - Excellent communication, negotiation, and relationship management skills. - Strong organizational and multitasking abilities. - Familiarity with digital marketing channels (SEO, SEM, Display, Social, Mobile).

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