Sales & Marketing Manager – Accounting Firm

2 days ago

Yelahanka Karnataka, India HireInfinity Consulting Full time

We are seeking a proactive and versatile Sales Marketing Manager to help scale our Client s boutique accounting and consulting practice This role blends client relationship management service promotion and hands-on marketing execution to attract and retain clients across SMEs startups family businesses and professionals You will work closely with the founding partners to drive growth through personalized outreach niche positioning and smart marketing strategies Key Responsibilities 1 Business Development Identify and pursue new business leads through referrals networking partnerships and targeted outreach Develop and implement sales strategies for core services accounting tax business advisory and compliance Prepare customized proposals and pitch decks based on client needs Track leads manage the sales funnel and ensure timely follow-ups and closures 2 Relationship Management Build and maintain strong long-term relationships with existing and prospective clients Serve as the first point of contact for business inquiries and ensure high client satisfaction Identify cross-selling or upselling opportunities across the firms service lines 3 Marketing Strategy Execution Design and run marketing campaigns emailers webinars digital ads to promote services and build brand visibility Create curate and manage content including blogs newsletters and service updates Manage social media presence and website updates to reflect the firms tone and offerings Coordinate with external agencies freelancers when needed for design SEO or event support 4 Thought Leadership Positioning Collaborate with partners to convert their insights into whitepapers posts or client guides Position the firm as a trusted advisor through knowledge-sharing formats like workshops and LinkedIn articles Identify speaking sponsorship and networking opportunities in relevant professional circles 5 Reporting Tools Maintain CRM or lead tracker to monitor client pipeline and campaign impact Provide monthly reports on outreach conversions and marketing ROI Assist in budget planning and vendor management for BD marketing expenses Candidate Profile Education Graduate in Commerce Marketing or Business MBA preferred Experience 48 years in sales marketing ideally within a CA firm consulting practice or other professional services firm Skills Good understanding of accounting tax and compliance services Excellent interpersonal and communication skills Strong writing and content creation abilities Familiarity with LinkedIn marketing email tools Mailchimp etc and CRM software Self-driven hands-on and comfortable working in an unstructured entrepreneurial environment

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