The Assistant General Manager – Offline Student Acquisition

1 week ago

Delhi, India Amity University, Noida Full time

Role Overview:

The Assistant General Manager – Offline Student Acquisition will be responsible for driving admissions through Amity Information Centres (AICs) and developing new offline acquisition channels across India. This role combines operational leadership, business development, and field marketing execution to ensure strong student enrolments. You will directly manage ~25 AICs (with potential to expand further) and lead targeted market activations in high-potential geographies, including partnerships with strategic lead sources.
Key Responsibilities
Amity Information Centre Network Management
Directly manage and grow the performance of ~25 active AICs across Tier I–III cities.
Build and lead local AIC teams, including hiring and training centre heads and telecallers.
Ensure each AIC delivers monthly and seasonal student acquisition targets.
Monitor centre operations, visitor experience, and lead conversion processes.
New Offline Acquisition Channels
Identify and develop new offline student sourcing avenues beyond AICs
Launch targeted local market activations and events to drive walk-ins and applications.
Field Execution & Market Development
Travel extensively for on-ground activation, partner meetings, and AIC performance reviews.
Implement city-specific campaigns with the marketing team to generate footfall and enquiries.
Leverage local insights to refine messaging, offers, and engagement strategies.
Data Tracking & Performance Management
Monitor lead generated, walk-ins, applications, and conversions at each AIC and channel.
Prepare weekly/monthly performance dashboards for leadership review.
Identify underperforming centres and implement quick turnaround strategies.
Team Leadership & Capability Building
Build, coach, and manage a high-performance offline acquisition team.
Foster a culture of accountability, result orientation, and local market ownership.

Qualifications & Experience
10–15 years’ experience in sales, business development, or channel management; experience in education, retail, franchise, or FMCG preferred.
Proven track record in managing multi-location operations with measurable sales growth.
Strong network in local markets and ability to identify unconventional acquisition sources.
Comfort with extensive travel (12–15 days/month).
Strong negotiation, people management, and market development skills.

Key Skills
Multi-location operations management
Offline channel development
Partnership building & negotiation
Field marketing & activations
Data-driven performance tracking
Team hiring, training, and leadership

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