Marketing Manager

2 weeks ago

India Recro Full time

Job Description

Hiring: The Founding Marketer

About The Ro

leWe are looking for a T-shaped Founding Marketer to spearhead the transformation of our tech services firm into an AI-Native consultancy. This is not a role for a marketer who needs a large budget and a stable plan. We are seeking a proactive, self-directed leader with an owner's mentality who will single-handedly build and execute our new go-to-market strategy from the ground u

p.Your primary mission is to solve our category design problem: shifting our brand perception from Tech Staffing to a new, high-value category like AI Acceleration Partner. You will own the marketing funnel, drive our GTM success, and be the strategic voice that reports back on which bets are getting tractio

n.What You'll Do (The Mission

- ):Run a Portfolio of Bets: Manage our service offerings like a venture capitalist. You will allocate effort to each bet, define what success looks like, and make data-informed recommendations on which to double down on and which to kil
- l.Drive Demand via Rapid Experimentation: Think in terms of hypotheses and rapid tests. You will leverage a multi-channel approach to run experiments, measure lead quality, and learn from failed campaigns to quickly identify what work
- s.Build Our Narrative Through Content: The currency of a consultancy is expertise, and you will prove ours through high-quality content. You will be an expert interviewer, extracting deep knowledge from our technical team to create compelling case studies, whitepapers, and webinar script
- s.Execute Multi-Channel Distribution: Ensure our content is seen by the right people. You must have hands-on skills in B2B channels like LinkedIn (organic and paid), targeted email marketing, and niche online communitie
- s.Own the Brand Transformation: Develop and manage campaigns that reposition our brand. This involves strategic thinking about our messaging pillars and competitive differentiationnot just logos and tagline
- s.Represent the Brand: Organise and represent the company at industry conferences and networking events to strengthen our new brand positionin

g.Who You Are (The DNA

- ):Mindset & DN
- A:Scrappy Experimenter / Growth Hacker: You have a history of starting from zero. You are comfortable with the fact that 8 out of 10 experiments may fail because you know how to find the two successes quickl
- y.High Intellectual Horsepower & Rapid Learner: You are incredibly smart and curious, able to get up to speed on a complex B2B service in a week and understand a persona's pain points well enough to write credible cop
- y.Owner's Mentality: You are a one-person-show who has driven projects from concept to completion with minimal oversight. You are not someone who says, That's not my job

.Requirement

- s:3-5 years of experience in B2B marketing, with a strong focus on B2B technology services or digital engineerin
- g.Experience in an early-stage startup or launching a new product line within a larger company is highly preferre
- d.Proven track record of executing successful GTM strategies in the US/UK or other international market
- s.Deep, hands-on expertise in B2B Content Marketing and Demand Generatio
- n.Demonstrated ability to articulate complex technical concepts into clear, compelling marketing message
- s.Proficiency in marketing automation tools (e.g., HubSpot, Marketo, Apollo, Salesforce, 6sense
- ).Open for flexible work timings as per target geographie

s.

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