Digital Marketing Executive

3 weeks ago

Durgapur, West Bengal, India AICT PRIVATE LIMITED Full time

Job Title Digital Marketing Executive Location Durgapur Department Marketing Job Type Full-Time Salary Rs 12k - Rs 16k Negotiable for suitable Candidate Job Summary We are seeking a proactive and creative Digital Marketing Executive to join our team AICT Pvt Ltd and drive online marketing efforts for our educational institution The ideal candidate will be responsible for developing implementing and managing marketing campaigns that promote our programs enhance our online presence and support student recruitment objectives Key Responsibilities Digital Campaign Management Plan and execute digital marketing campaigns across platforms Google Ads Facebook Instagram LinkedIn etc to generate leads and drive student enrollment SEO SEM Optimize website content for search engines and manage SEO SEM strategies to increase visibility and ranking Content Creation Develop engaging content for websites blogs social media email newsletters and paid ads Social Media Management Manage social media channels by creating posts responding to inquiries and analyzing performance metrics Website Management Update and maintain the institution s website ensuring it reflects accurate program and admissions information Email Marketing Create and execute email marketing campaigns for lead nurturing and student engagement Analytics and Reporting Track measure and report the performance of all digital marketing campaigns and assess against goals ROI and KPIs Collaboration Work with the admissions team to align marketing campaigns with enrollment goals and academic calendars Market Research Stay up-to-date with the latest digital trends and competitors strategies in the education sector Qualifications and Skills Bachelor s degree in Marketing Digital Media Communications or a related field 1 years of experience in digital marketing preferably in the education sector Proficiency in digital marketing tools and platforms e g Google Analytics Meta Ads Manager Mailchimp HubSpot etc Strong knowledge of SEO PPC and content marketing strategies Excellent written and verbal communication skills Creative thinking and problem-solving ability Ability to multitask and manage multiple campaigns projects simultaneously Familiarity with CRM systems and lead tracking tools is a plus Preferred Qualifications Experience with educational marketing or student recruitment campaigns Basic knowledge of graphic design tools e g Canva Adobe Photoshop Video editing or familiarity with YouTube marketing is a plus Compensation Competitive base salary plus performance-based commission Benefits package including health insurance paid time off and training opportunities Paid sick leave after 6 Month Job Types Full-time Permanent Pay 12 000 00 - 16 000 00 per month Benefits Cell phone reimbursement Health insurance Internet reimbursement Paid sick time Provident Fund Work Location In person

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